Archive | Mobile Marketing

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons Looks Like It, Says MoovwebSocial sharing buttons may be “falling to the wayside,” it now appears.

Why?

“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.

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Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology0 Comments

Getting Personal: It’s the Thing That Drives Engagement and Conversions

Getting Personal: It's the Thing That Drives Engagement and Conversions

Want to really get close to that customer? Make it personal.

According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content.

Notably, it was the only benefit cited by more than half of senior marketers worldwide who responded to CMO’s survey.

“But many other benefits had solid followings backing them up,” noted eMarketer in its report on the polling. “Just under half of respondents said personalized or enriched content made for more timely and relevant interactions — which, presumably, are themselves a way of boosting response and engagement rates. More than two in five also agreed that personalized content converted more customers.”

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7 million investment round (pre-series A) lead by OCA Ventures.
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Posted in Mobile Advertising, Technology0 Comments

Honey, I Shrunk the PC Shipments: Currency Devaluations, Inventory Constraints Worsen Outlook, Says IDC

Honey, I Shrunk the PC Shipments Currency Devaluations, Inventory Constraints Worsen Outlook, Says IDCIt’s a wild, wild world out there and one place that’s feeling it is personal computers.

Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker.

“The latest forecast has growth declining through 2016 –which will make five years of declining shipments,” reports IDC. “Growth should resume in 2017, led by the commercial market, while consumer volume continues a small decline through the end of the forecast in 2019.”

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Study: Most Gift Card Purchasers Now Also Buy eGifts

Study Most Gift Card Purchasers Now Also Buy eGiftsThis week, the findings of a new study were shared with MMW.

The latest shopper research from Blackhawk Network reveals thriving egift acceptance and more opportunities for retailers to make gift card programs more valuable by supplementing physical cards with egifts.

Gift cards remain the most popular and coveted gift for all occasions with a vast majority of the population having given or received a gift card in the last year. And now gift card shoppers more frequently turn to egifts in addition to physical cards.

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

Mobile MarketingSpending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing leaders.

“This whopping 160 percent increase reflects a growing reliance on mobile to interact with customers where they look for information and make purchases,” reports CMO. “On top of it, companies hope to reach customers closer to the time of purchase in order to make them aware of offerings, deals, and additional information that may help close more sales.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments

The Plight of SMBs and Technology Vendors: What Do Those Businesses Want?

The Plight of SMBs and Technology Vendors What Do Those Businesses WantIt appears that small and medium sized businesses (SMBs ) want a better explanation of value, as well as a consistent cross-channel experience from tech suppliers.

While it’s still a nascent market, vendors looking to push SMBs to take the next step in technology must take their wants and needs into consideration when reaching out, according to recent research.

In fact, June, 2015 polling by SMB Group showed that “figuring out how different technology solutions could help their businesses was the leading tech challenge cited by U.S. small businesses.”

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

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