We may be entering the smartphone era in a big, big way.
A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key digital markets will have a smartphone by the end of 2018. In the meantime, Internet user growth is slowing down.
The New Media Forecasts report from ZenithOptimedia shows that in the 47 leading countries, smartphone penetration rose from 41.6 percent in 2013 to 49.5 percent in 2014. Data suggests it will reach 55.7 percent this year.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
It’s a new “cognitive app” designed to reveal consumer preferences for what are destined to be the most desired holiday gifts.
It’s also either cool or creepy, depending upon one’s point of view.
It’s “a new way for shoppers to understand the reasons behind the top trends of the holiday season and also predict the hottest products before they sell out,” explained IBM in a news release.
Posted in Marketing Strategy, Mobile Apps
“While 82 percent of companies struggle with fake users, 43 percent still admit to allowing them into their ecosystem,” according to a report from eWEEK.
A recent Telesign survey of 584 U.S. and 414 UK respondents suggests that businesses may struggle with fake users, but rarely take action.
“The respondents, who are involved in the registration, use or management of user accounts and hold such positions as product manager, IT security practitioner and app developer, admit allowing fake users to avoid friction during registration,” notes eWEEK.
Posted in Marketing Strategy, News
An early anticipated webinar is on tap this week and interested prospective attendees are encouraged to sign up now.
“There’s so much we can learn about a person based on the places they go,” the webinar invitre reads. “Join The Trade Desk and Factual as they discuss how to successfully implement the use of location data in your cross-device campaigns to target users based on their real-world behavior.”
According to the MMA and The Trade Desk, webinar speakers will highlight relevant geofencing examples with a special focus on the benefits of creating custom location-based audiences for Election 2016.
Posted in Marketing Strategy
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
With the holidays just around the corner, we are all looking for ways to save us time, and more importantly, money when it comes to finding the perfect gifts. Fortunately, with all of the great advances in mobile technology, we are no longer required to wait in those excruciatingly long lines on Black Friday in order to find a good deal. From organization, budgeting, coupons, price comparison and more, here are seven great apps to help you become a savvy shopper this holiday season:
Posted in Announcements, Mobile Apps, Mobile Commerce, News
Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
deltaDNA Research Reveals Potential Gaming Insights for Mobile Marketers
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
Is It Time for Casinos to Place Their Marketing Bets on Millennials?
On Tuesday, Lauren Clark of Cronkite News shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.
FTC Asked to Investigate Daily Fantasy Sports
The increasingly complicated world of daily fantasy sports betting may be about to get even more complicated.
Posted in Casino mobile marketing, Marketing Strategy, Technology
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile.
Jumping out in the report from the BlackBerry owned company is that more organizations than ever are now building custom secure apps.
Among Good (Powered by BlackBerry) customers who are building custom apps, the average organization has developed 3.74 custom apps to help mobilize key business processes.
Posted in Announcements, BlackBerry, Mobile Apps, Mobile Devices, News, Platforms, Technology