Mobile search ads appear to be working very well, indeed.
Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq.
“Google Inc. says it is doing a better job connecting purchases in stores with ads the shoppers saw on smartphones, prompting some advertisers to boost spending on mobile ads,” notes Barr. “Hundreds of retailers in the U.S., Canada, and Australia now see regular reports on store visits that follow clicks on Google search ads. A smaller group that includes Target Corp. and Home Depot Inc., two of the largest U.S. retailers, get the purchase data.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Everyone now knows that Facebook is seeking to become a content hub — one that keeps members on site with things like “instant articles” that load without leaving Facebook’s site.
Now Facebook has “acqui-hired” Tugboat Yards, a supplier of the tools that allow web publishers to accept payments from their readers.
The news came via a recent blog post from Tugboat CEO and co-founder Andrew Anker, who both celebrated the Facebook hook-up and lamented the change wrought by an exclusive with Facebook.
Posted in Announcements, Mobile Social, News, Technology
The following is an exclusive guest contributed post to MMW from Leeyen Rogers, VP of Marketing at Jotform.
For the first time ever, traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. And the growth is not slowing, it’s just picking up momentum. For marketers, the key to future success is adapting to and optimizing for the mobile market.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Resources, Technology
On Tuesday, Charter Communications confirmed that which has now been rumored for weeks — its acquisition of Time Warner Cable.
The deal is worth $55.33 billion.
Additionally, Charter and Advance/Newhouse Partnership announced that the two companies have amended their agreement whereby Charter will acquire Bright House Networks for $10.4 billion.
Posted in Announcements, Mergers And Acquisitions, News
The Mobile Marketing Association (MMA) along with the folks at Swrve are about to present a webinar.
And you’re invited.
According to an announcement shared with MMW, the June 18th webinar will highlight the technology, media and human behavioral changes (consumption, choice, control, access) over the past several years, while also citing specific evidence (e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.) and calling out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
YouTube has had a pioneering role in the Internet’s video revolution.
As profiled in a recent celebratory piece by SFGATE, YouTube has demonstrated in its first decade of existence that media hubs can be built around free content supplied by an Internet service’s users.
YouTube’s success culminated in 2006 when it sold for $1.76 billion to Google Inc. Co-founders Chad Hurley, Steve Chen, and Jawed Karim, collectively received nearly $700 million in Google stock.
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced double-digit growth in the first three months of the year and is worth $1.15bn, a 5% increase year-on-year.
In Q1, video advertising had a 79% year-on-year growth to $77 million while mobile advertising had a 13.5% year-on-year growth to $230 million.
Phone-based advertising rose 20% between Q1 2014 and Q1 2015; one in three general display dollars was spent on mobile display and general display advertising reported its thirteenth consecutive year-on-year increase accounting for 34% of online advertising spend (worth $388 million).
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology