Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their latest happenings.
The company is announcing a new partnership with LiveRamp, a provider of data onboarding services.
This partnership, a provided statement explains, allows marketers to use their CRM data within SITO’s products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer’s CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Partners, Technology
Imagine being at Lollapalooza and a commercial for a sponsor pops up in your phone’s screen when all you want to do is determine who you want to see. You are not going to pay attention to sponsors or promotions at that exact moment. Or even worse, most will not pay any attention at all during a concert itself.
Now instead, let’s say you’re at Bonnaroo and you only booked the basic package. You get there and then receive a text offer to upgrade to a nicer room with better amenities at a discounted price. It’s not during a show or on television where you’re more likely to miss it, but on your smartphone and a calmer junction. The likeliness you take up that offer would increase.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing
When it comes to connecting with youngsters, nothing works better than multimedia content, or in this case, emojis.
The Partnership for Drug-Free Kids, a national nonprofit, has just launched a new multimedia campaign for teens that uses emojis to communicate the challenges of negative influences, “empowering them to live Above the Influence.”
The campaign, we’re told, was created pro-bono for the nonprofit by Boston-based advertising agency, Hill Holliday, as part of the Partnership’s Above the Influence (ATI) teen program.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).
PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.
“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited.
Now that’s going to change.
“With iOS 9, Apple has added a special case of extension for ad blockers,” according to 9to5Mac. “Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.”
Posted in Developer, iOS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Platforms, Technology
comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns.
For improved mobile campaign management, comScore is hitting the nail on the head of what is needed in 2015.
These enhancements to comScore’s existing mobile campaign measurement offering bring mobile advertising into alignment with what is currently available for desktop display and video campaigns through comScore vCE.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Platforms
Does every data professional know what he’s doing?
Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced an “IAB Digital Data Solutions Certification Program.” Experian Marketing Services, a recognized leader in data analytics and marketing technology, was the first company to sign up for certification of its professional staff.
The IAB certification program seeks to verify that digital media and marketing professionals are proficient in data management. More than ever, it is “a critical area of expertise as the industry increases its dependence upon data-driven marketing techniques such as programmatic buying and selling.”
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Technology