Does every data professional know what he’s doing?
Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced an “IAB Digital Data Solutions Certification Program.” Experian Marketing Services, a recognized leader in data analytics and marketing technology, was the first company to sign up for certification of its professional staff.
The IAB certification program seeks to verify that digital media and marketing professionals are proficient in data management. More than ever, it is “a critical area of expertise as the industry increases its dependence upon data-driven marketing techniques such as programmatic buying and selling.”
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Technology
Metamarkets, a leading analytics purveyor for programmatic marketing, has launched support for native advertising within its analytics platform.
“Leveraging the Interactive Advertising Bureau’s (IAB) OpenRTB Native Ad Specification, the new capabilities are designed to assist Metamarkets’ clients who are driving adoption of native advertising within programmatic marketplaces, including Avocarrot, Bidtellect, Millennial Media, MoPub, OpenX, Sharethrough and Vdopia,” notes a provided statement from the firm.
Recent data suggests U.S. native ad spending will increase by 35 percent this year to $10.7 billion, and will reach $21 billion by 2018.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Platforms, Technology
Do dogs make the world a better place?
That’s the contention of a new global campaign created by BBDO for Pedigree brand dog food.
Called “Feel the Good,” the heavily digital video-weighted campaign shows distressed, depressed, and down-on-their-luck people getting a “new leash on life” through the love of a dog. Canines, goes the theory, bring out the good in all of us.
The campaign will also feature “Feel the Good” themes in print, television, and online advertisements. Integrated marketing efforts will include in-store displays, social media outreach, consumer promotions, and public relations efforts.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Technology
NativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and proprietary and scalable) video ad formats — VDX.
VDX was developed with the “ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.
Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.
The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in store.
From the rise of native advertising to the explosion of social media marketing, this new year will bring with it a host of undeniably dominant trends in digital brand advertising — trends that could shape the future of marketing for many years to come.
So what will be the top ten trends for 2015? A new infographic from Borenstein Group endeavors to answer that question.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Technology
How much is too much for a short-lived ad on a social media site?
Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers.
“Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app,” writes Garett Sloane in AdWeek. “The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Technology