Archive | Mobile Advertising Campaigns

PayPal Backs Down on User Requirement to Agree to SMS Messages

PayPal Backs Down on User Requirement to Agree to SMS MessagesIf you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.

“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms0 Comments

Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?

Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been much more limited.

Now that’s going to change.

“With iOS 9, Apple has added a special case of extension for ad blockers,” according to 9to5Mac. “Apps can now include ‘content blocker’ extensions that define resources (like images and scripts) for Safari to not load. For the first time, this architecture makes ad blockers a real possibility for iOS developers to make and iOS customers to install and use.”

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New Resource Launched for Mobile Campaign Measurement

New Resource Launched for Mobile Campaign Measurement

comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns.

For improved mobile campaign management, comScore is hitting the nail on the head of what is needed in 2015.

These enhancements to comScore’s existing mobile campaign measurement offering bring mobile advertising into alignment with what is currently available for desktop display and video campaigns through comScore vCE.
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IAB Introduces Digital Data Solutions Certification Program

IAB Introduces Digital Data Solutions Certification ProgramDoes every data professional know what he’s doing?

Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced an “IAB Digital Data Solutions Certification Program.” Experian Marketing Services, a recognized leader in data analytics and marketing technology, was the first company to sign up for certification of its professional staff.

The IAB certification program seeks to verify that digital media and marketing professionals are proficient in data management. More than ever, it is “a critical area of expertise as the industry increases its dependence upon data-driven marketing techniques such as programmatic buying and selling.”

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Metamarkets Launches Support System for Native Programmatic Advertising Based on OpenRTB Standards

Metamarkets Launches Support System for Native Programmatic Advertising Based on OpenRTB StandardsMetamarkets, a leading analytics purveyor for programmatic marketing, has launched support for native advertising within its analytics platform.

“Leveraging the Interactive Advertising Bureau’s (IAB) OpenRTB Native Ad Specification, the new capabilities are designed to assist Metamarkets’ clients who are driving adoption of native advertising within programmatic marketplaces, including Avocarrot, Bidtellect, Millennial Media, MoPub, OpenX, Sharethrough and Vdopia,” notes a provided statement from the firm.

Recent data suggests U.S. native ad spending will increase by 35 percent this year to $10.7 billion, and will reach $21 billion by 2018.

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Video Marketing at its Finest: This BBDO Pedigree Brand Campaign is Doggone Good

No Bones About It, This BBDO Pedigree Brand Campaign is Doggone GoodDo dogs make the world a better place?

That’s the contention of a new global campaign created by BBDO for Pedigree brand dog food.

Called “Feel the Good,” the heavily digital video-weighted campaign shows distressed, depressed, and down-on-their-luck people getting a “new leash on life” through the love of a dog. Canines, goes the theory, bring out the good in all of us.

The campaign will also feature “Feel the Good” themes in print, television, and online advertisements. Integrated marketing efforts will include in-store displays, social media outreach, consumer promotions, and public relations efforts.

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Exponential Rolls Out Proprietary Video Formats

Exponential Rolls Out Proprietary Video FormatsNativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and proprietary and scalable) video ad formats — VDX.

VDX was developed with the “ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.”
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