Archive | Mobile Advertising

PayPal Backs Down on User Requirement to Agree to SMS Messages

PayPal Backs Down on User Requirement to Agree to SMS MessagesIf you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.

“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms0 Comments

Could App Streaming Be the Future? Google Suggests Yes with Agawi Acquisition

Could App Streaming Be the Future Google Suggests Yes with Agawi AcquisitionCould there come a time when even the easy task of downloading an app seems to take too much time?

Maybe so. And it looks as if companies like Google might be preparing for that not-so-distant future.

There’s no proof, but there is evidence. It was recently confirmed by Google that it has snapped up a company called Agawi (in 2014, actually). Agawi’s claim to fame is in mobile app streaming — a process that lets a user use an app without first needing to download or install it on their mobile phones.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing0 Comments

AOL, Microsoft Expand Mobile Advertising Partnership

AOL, Microsoft Expand Mobile Advertising PartnershipAOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

The markets include the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan.

AOL will represent inventory from across Microsoft’s suite of well-known online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
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Posted in Mobile Advertising0 Comments

Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions

Dialing Down the ‘Creepy’ CEO Says Snapchat Tops at Reaching Young Without Privacy InvasionsAnybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.

That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.

“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones0 Comments

Does Digital Outreach Deliver Good Results for Asset Managers?

Does Digital Outreach Deliver Good Results for Asset ManagersAcross nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider consideration levels.

That insight comes from new data from Cogent Reports, which reveals that advisors exposed to the mobile apps, websites, and webinars of leading asset managers have brand consideration levels at least 36 percentage points higher than those without.

“According to Cogent Reports, the average lift achieved across the nine touchpoints it tracks ranges from a low of 15 percentage points for news recall to a high of 42 percentage points for mobile apps and websites in Q1 2015,” a report summary shared with MMW reads. “On average, more than three-quarters (76 percent) of advisors exposed to asset managers’ proprietary mobile apps indicated they are likely to increase business with the firm, compared with only 34 percent of advisors who were not exposed (a 42-percentage-point lift).”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Smartphones, Technology0 Comments

Swrve Serves Up Something New in Mobile Predictive Marketing

Swrve Serves Up Something New in Mobile Predictive MarketingThis week in San Francisco, the folks at Swrve, a provider of mobile marketing automation, unveiled the Swrve Predictive Marketing Suite.

Billed as being the first to combine predictive analytics with messaging and conversations for mobile apps, Swrve “uses behavioral algorithms to predict what app users will do next.”

Then what, you ask?
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

InMobi Taps New Talent To Lead Global Business Development

Swrve Serves Up Something New in Mobile Predictive MarketingInMobi announced this week that the leading mobile ad company has tapped Bob Bahramipour to lead InMobi’s Global Business Development efforts.

Most recently, Bahramipour was the CEO of Gigwalk.

These days, he’ll report directly to Abhay Singhal, CRO (Chief Revenue Officer) and Co-founder of InMobi.
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Posted in Announcements, Mobile Advertising, News, Technology0 Comments

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