On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some $238 million.
According to a report from Mike Wiser of MAW, AOL’s acquisition reflects the company’s “continued investment in cross platform programmatic technology for marketers and publishers.”
To explore the acquisition and its market impact even further, MMW caught up with Jon Baron, Chief Revenue Officer at IgnitionOne, to discuss one of this year’s biggest acquisitions.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, News, Platforms
Rubicon Project, a global technology company powering an independent advertising solution to automate the entire digital advertising ecosystem across all inventory types, ad units, and channels, has good news.
The company just disclosed the success of its rapidly growing direct order automation business.
Rubicon reported that managed revenue from the overall orders business (which comprises both guaranteed and non-Guaranteed orders) grew more than 150 percent year-over-year in the second quarter of 2015.
The company’s growing Mobile Orders business also experienced significant growth during the time period, surging by nearly 200 percent.
Posted in Mobile Advertising, Platforms, Technology
Leave it to the folks at Geek to get to the bottom of what looks like an AT&T advertising trial.
“Connect to an AT&T WiFi hotspot now, and there’s a good chance you’re going to see a screen full of ads,” writes Lee Mathews. “It’s an experience that reminds me of the glory days of the frame tag on the Internet, when we had to click a link in a header bar to “break out.”
The problem? AT&T “free” hotspots that make people pay in ad overdose.
Posted in Mobile Advertising, Technology
Looks like another wrestling match for Google and Apple.
“The Ads vs Privacy front sees Apple trying to make sure third parties can’t read or track what users are doing on their phones,” reports ITProPortal. “However, that might also mean certain ads from Google’s AdMob advertising service might stop showing on iOS 9 which, as you might imagine, doesn’t sit well with Google.”
The trouble, in a nutshell? Apple’s new App Transport Security (ATS) feature, to be launched alongside iOS 9 in September, will “require all content that arrives on an iPhone to use the HTTPS encryption standard.”
Posted in iOS, Marketing Strategy, Mobile Advertising
On Tuesday, MMW was briefed by the folks at DeepTarget Inc. regarding the extension of their partnership program with industry leading service providers to enable targeted, personalized marketing within mobile banking solutions.
The first of these integrated solutions is a collaboration with Access Softek to offer DeepTarget Mobile within Access Softek’s Mobile Finance Manager (MFM) solution.
So how does it work?
Designed for “easy integration,” DeepTarget Mobile offers what is touted as being an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within Access Softek’s Mobile Finance Manager (MFM) solution.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing
Toronto-based iSIGN Media Solutions Inc. informed MMW ahead of the weekend that the company has just signed a contract with ALLOver Media, LCC to be the “exclusive third-party advertising reseller” for iSIGN’s National Mobile Network (NMN).
According to details shared in a news release, AOM has grown to 135 employees and 1,700 clients in the USA and Canada, making it the largest alternative out-of-home platform in North America.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
FunMobility, a digital shop that specializes in designing mobile-first campaigns, developed an interactive mobile web experience for Chiquita Bananas and box-office hit movie Universal’s Minions.
This combines a physical product (bananas) and a mobile-based campaign where shoppers scan the fruit produce labels with their smartphones to access interactive digital Minions content. By scanning and collecting up to 32 stickers found on any Chiquita banana, shoppers can win instant digital content, rewards, and even a trip to London.
Posted in Mobile Advertising