According to the findings of a new BDO USA survey shared with MMW, the number of retail chief marketing officers (CMOs) using mobile in their holiday marketing mix increased for the third consecutive year.
“This is the first year mobile marketing is being used by the majority, according to the tenth annual BDO Retail Compass Survey of CMOs, a survey of 100 CMOs at leading retailers throughout the country,” the report summary notes.
Approximately two thirds (65 percent) of CMOs will tap into mobile, up from 49 percent in 2014. And of those using mobile, 34 percent will focus most heavily on delivering mobile coupons. As retailers turn to mobile to round out their omnichannel approach, they plan to focus 12.2 percent of their marketing efforts on mobile technology.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology
Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much about how the “free internet” works for a majority of publishers and supporting advertisers.
But Yahoo decided to test the waters late last week. A flock of folks complained on web forums and social media that they were “blocked from their Yahoo email accounts unless they switched off their ad blockers,” reported the New York Times’ tech blog.
“The issue seems to have first appeared early on Thursday when ‘portnoyd,’ a user on the AdBlock Plus online support forum, was served a pop-up with an ultimatum: Turn off your ad blocker, or forget about getting to your email,” noted the NYT. “Yahoo confirmed the reports, which were discovered by Digiday. Yahoo, based in Sunnyvale, Calif., did not say how many users were affected.”
Posted in Marketing Strategy, Mobile Advertising
Unwired Planet, Inc. just announced a decision by the UK High Court (HC) which affects the company.
The HC has issued a judgment that cell phone manufacturers Samsung and Huawei infringe an LTE standards-essential patent (SEP) held by Unwired Planet.
“Mr. Justice Birss ruled that Unwired Planet’s patent EP (UK) 2 229 744 is valid and is infringed by wireless telecommunication networks which operate in accordance with the relevant LTE standard, and thus is essential to the LTE standard, known as 3GPP TS 36.322 release 8 version 8.8.0,” according to a news release.
Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology
The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, just added five new Global Board of Directors members.
The new additions are all global industry leaders, the organization announced.
Elected to brand new two-year terms beginning immediately were Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle; Susan Canavari, Chief Brand Officer, JP Morgan Chase; Sanjay Gupta, Executive Vice President, Marketing, Innovation & Corporate Relations, Allstate Insurance Company; Peter McGuinness, Chief Marketing & Brand Officer, Chobani; and Andrew Sherrard, Chief Marketing Officer, T-Mobile.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day go mainstream. Now, as we rapidly approach the year’s end, it looks like VR already has gone mainstream. And the VR pioneers with first-to-market technologies, solutions, and content offerings are reaping the benefits of having picked up the slack for VR laggards and holdouts who simply didn’t believe that enough consumers are ready to embrace virtual reality.
On Monday, CNBC confirmed that Samsung’s $99 Gear VR headset blazed its way to sold-out status at Amazon.com and BestBuy.com barely 48 hours after launch. It’s a stunning success, but one that the digital content crew at The New York Times has already experienced first-hand. Their publication’s VR app, we’re told, was downloaded “more times in its first four days than any Times app before,” says Kate Kaye of AdAge.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
The idea of shopping on mobile is picking up steam by the week. So are creative ideas to make that easier for marketers.
Now Mobissue has created new (and free) digital catalog software that allows businesses to target shoppers via their mobile devices.
“Downloaded as an app, customers are treated to an amazing digital catalog that promotes the business’ products using a range of the latest promotional elements including audio, video, and animation,” according to a company statement provided to MMW.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Marketing
The biggest day of the holiday shopping frenzy is upon us. And Amazon is getting out ahead of the retail madness.
Amazon.com has just announced holiday deals start already started last Friday, November 20.
And, get this — new deals are being added as often as every five minutes for eight straight days at www.amazon.com/blackfriday.
Posted in Mobile Advertising, Mobile Marketing, Technology