Archive | Mobile Advertising

You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data

You're More Than an Email Address, But Studies Show Marketers Glued to Basic DataThough the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going.

Recent studies show that such benign “beginner metrics” — email addresses, names, and simple demographics are the prevalent data employed for personalization.

A June, 2015 study by VB Insight provides some proof. Its survey shows marketers dabbling in personalization used email address (57 percent), name (45 percent), location (41 percent) and demographics (40 percent). More advanced info was gathered less: location-related data (18 percent), lifestyle details (15 percent) and psychographics (8 percent).

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Posted in Marketing Strategy, Mobile Advertising, News, Platforms, Technology0 Comments

What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

What Every Retailer Needs to Know About the TCPA, Reducing Litigation RiskAlthough it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.

What to do? A Mobile Marketing Association webinar will provide both answers and insight. The webinar — “FCC Proposes New TCPA Laws – What Every Retailer Needs to Know About The Telephone Consumer Protection Act” — is set for Wednesday, August 5 from 1 to 2 p.m. (CDT).

It’s especially timely.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, Privacy0 Comments

For B2B Marketers, Contacts are the Center of the Big Data Universe

Word Cloud "Big Data"The following is an exclusive guest contributed post to MMW from John Arnold, the VP of Marketing at FullContact and a data-driven marketing enthusiast.

Now that there are more connected devices than humans, everyone seems to expect growing piles of data to translate into growing piles of money, as if there is a direct correlation. It’s not too far off base to expect higher marketing ROI if collecting more data can help discover what your B2B prospects do, what they like, and what they think. But, that’s just squeezing the same lemons to get more of the same juice. If you really want to turn more piles of data into piles of money, you need to collect and use social, demographic, and firmographic contact data so you know who your B2B prospects are, who else they know, and how they interact and share information in their extended networks.

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Posted in Marketing Strategy, Mobile Advertising, Opinion0 Comments

MobileFuse Wants to Help Advertisers Reach The Most Receptive Audience

MobileFuse Wants to Help Advertisers Reach The Most Receptive AudienceMobileFuse, a mobile-first advertising company, is rolling out this week what it calls “Mindset Video,” a mobile video advertising platform.

Mindset Video is designed to contextualize location-based data to better understand the user mindset and optimize ads “based on viewers’ real-time behaviors.”

Here’s how it works, according to details shared with MMW.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a Day

Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a DayThough small businesses aren’t the ones marketing via mobile or trying to figure out how programmatic advertising works, they still need mobile to do business.

Small biz owners (SBOs) and their phones are “attached at the hip” — sometimes literally.

The latest research from Manta showed that 80.5 percent of U.S. SBOs use their mobile devices for business once a day or more. Almost 25.3 percent used these once an hour, 11 percent between three and five times daily, and 17.3 percent nearly 10 times a day.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

YouAppi Makes a Global Push as Demand for Data Driven Mobile Customer Acquisition Rises

YouAppi Makes a Global Push as Demand for Data Driven Mobile Customer Acquisition RisesOn Wednesday, MMW was briefed by the team at YouAppi, a self-professed “pioneer in data-driven mobile customer acquisition,” about its latest news.

This morning, the company is announcing that it is opening offices in London and Berlin to help support “a growing customer base of category-leading marketers for the company’s OneRun Platform.”

Additionally, we’re told that YouAppi is also reporting rapid growth in revenue with a 20% growth in 1Q 2015 (over 4Q 2014) and 50-60% in 2Q 2015 (quarter over quarter).
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms0 Comments

Xploree Promises to Help Drive App Discovery, Engagement

Xploree Promises to Help Drive App Discovery, EngagementFew challenges confounded app makers and marketers like app discovery and, of course, app engagement.

Promising to help on both fronts, the Xploree solution from KeyPoint Technologies is getting ample attention this week.

“Based on its recent analysis of the mobile marketing market, Frost & Sullivan recognizes KeyPoint Technologies with the 2015 North America Frost & Sullivan Award for New Product Innovation,” a statement provided to MMW reads. “KeyPoint Technologies has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree.”
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Posted in Mobile Advertising, Mobile Marketing0 Comments

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