Archive | Mobile Advertising

Pixalate Trust Index: sovrn Ranks as One of Safest Ad Networks

Pixalate Trust Index sovrn Ranks as One of Safest Ad NetworksThe April 2015 Pixalate Global Seller Trust Index is just out and sovrn announced it again ranks as one of the safest platforms in the world.

This year sovrn came in at number six in a list of the top 10.

The Global Seller Trust Index is an important rating standard for programmatic advertising.

“sovrn’s rankings provide advertisers with specific measures on brand-safe supply enabling them to confidently engage with consumers on the sites they love,” according to a release from the company. “The company’s top three ranking in the technology category, a sector that is particularly difficult to find quality inventory, stands as testament to the value and engagement quality of independent sites.”

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Mobile Coupon Distribution And Use Are On The Rise

Mobile Coupon Distribution And Use Are On The RiseThere are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of mobile-only coupons. With the impressive growth in mobile coupon distribution and use in the past few years, eMarketer created their first-ever forecast for companies providing mobile coupons.

Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:

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Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Platforms, Technology0 Comments

MediaBrix Expands, Takes Mobile Targeting Platform to UK

MediaBrix Expands, Takes Mobile Targeting Platform to UKMediaBrix has taken its show on the road.

The company, known for delivering cross-platform ad campaigns that create emotional connections between brands and humans, has opened an office in the UK. Ryan Carter will serve as Managing Director, UK and head up the new digs in London.

“The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market,” the company says. “With extensive sales experience in the mobile advertising space, Carter will help some of Europe’s top brands achieve a deeper emotional connection with their mobile audiences using the highly effective MediaBrix platform.”

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Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video

Opera Mediaworks Starts Fund to Encourage Better Mobile-First VideoIn a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short Form Video Fund.

It’s a program addressing the “digital advertising industry’s need for a mobile-first approach to video creative.”

Supported by a consortium of top global brands and agencies, the fund will provide financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments powered by Opera’s trademark AdColony Instant-Play HD video technology.

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What Do You Get When You Cross Full-Funnel Marketing Automation and Paid Online Advertising?

What Do You Get When you Cross Full-Funnel Marketing Automation and Paid Online AdvertisingIt sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new partnership with some very serious and exciting potential consequences for the digital advertising space.

This week, the team at Marin Software — provider of a cross-channel performance advertising cloud — shared with MMW details of its new product integration that allows the more than 15,000 companies using HubSpot‘s platform to “align their inbound marketing activities and paid online advertising.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Software, News, Platforms0 Comments

Fluent: Mobile Usage is Leveling Out

Fluent: Mobile Usage is Leveling Out

The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.

Based on the discoveries, drawn from millions of interactions across the Fluent network during the first three months of the year, here’s what Fluent can tell us:

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

Opinion: Larger Devices Having a Real Impact on Consumers’ Mobile Video Viewing Habits

Opinion Larger Devices Having a Real Impact on Consumers’ Mobile Video Viewing HabitsThe following is a guest contributed post from Hendrik van der Meer, president and co-founder of Vilynx.

Video on mobile is big and that’s no surprise. One of the most recent statistics to support this is a study from Adobe stating that mobile is quickly becoming the viewing platform of choice with smartphone share up 75% year-over-year (YoY) in 2014. While many marketers have put their focus on optimizing for the vast variety of smartphones on the market, there’s another mobile device segment that shouldn’t be forgotten just yet. The phablet – the device that everyone rolls their eyes when seeing another person holding it to their ear – is a small, but growing trend among consumers.
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