Archive | Casino mobile marketing

iGamers, Mobile Casino Lovers Getting a New Kind of App Store

iGamers, Mobile Casino Lovers Getting a New Kind of App StoreAccording to a new report from our sister site mGamingWatch, there’s an app store just for real money iGaming on the way.

The team at Betcade is busy talking up the first dedicated Android app store for real money gaming.

Betcade will launch the first dedicated Android app store for real money gaming, providing casino operators with a unified, branded destination for gaming app distribution and management, and players with a trusted source for gaming app discovery and downloads.

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Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThis week, the team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by our sister site mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.
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Anticipation Builds Ahead of Global Gaming Expo 2015

Anticipation Builds Ahead of Global Gaming Expo 2015As mGamingWatch has been reporting in recent days, the Global Gaming Expo (G2E), the nation’s premier exposition for the casino gaming industry, has just announced new members of its team.

Ed Several, senior vice president of Reed Exhibitions, has been named to lead all aspects of G2E. Kevin McDonald has joined G2E as industry vice president.

The G2E trade show and conference is held annually in Las Vegas, Nevada. G2E is organized by the American Gaming Association (AGA), a U.S.-based lobbying and advocacy group working on behalf of the industry. The event is managed by Reed Exhibitions.

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Hotel Marketing Becoming More Dependent Upon SMS

Hotel Marketing Becoming More Dependent Upon SMSOur sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by  Promotion World.

According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.

“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.

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Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, TechnologyComments Off on Hotel Marketing Becoming More Dependent Upon SMS

A Taxing Mobile Marketing Tool for Uncle Sam

A Taxing Mobile Marketing Tool for Uncle SamFrom mobile apps to physical plastic cards, almost every casino in the modern digital era offers some form of rewards or loyalty program that can be accessed or updated via mobile device, PC, or on-site kiosk.

And for that reason, the federal government is looking at these marketing tools to find more taxable winnings than what’s being claimed.

According to our sister site mGamingWatch. among a casino’s most powerful marketing tools are, undoubtedly, their rewards and comps programs. Such programs reward gamblers by their frequency of visits to the casino and frequency of gambling. This means that player comp cards provide an in-depth log of gambling activity for each casino.

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mHealth News: What You Need to Know

mHealth News What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

According to Austin’s Business Journal, the annual South By Southwest convention is adding a new medical technology track of programming to the SXSW Interactive side of its spring festival which will be held next March.

According to AdWeek, programmatic advertising, best known for being used by desktop, tablet and smartphone marketers, is coming to the nascent wearables market.

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Hospitality, Gaming Industries Continue to Warmly Embrace Mobile

Hospitality, Gaming Industries Continue to Warmly Embrace MobileAnother day, another hotel and casino goes mobile.

As first reported by mGamingWatch, House Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.

While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.
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Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Technology1 Comment

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