Archive | Casino mobile marketing

A Taxing Mobile Marketing Tool for Uncle Sam

A Taxing Mobile Marketing Tool for Uncle SamFrom mobile apps to physical plastic cards, almost every casino in the modern digital era offers some form of rewards or loyalty program that can be accessed or updated via mobile device, PC, or on-site kiosk.

And for that reason, the federal government is looking at these marketing tools to find more taxable winnings than what’s being claimed.

According to our sister site mGamingWatch. among a casino’s most powerful marketing tools are, undoubtedly, their rewards and comps programs. Such programs reward gamblers by their frequency of visits to the casino and frequency of gambling. This means that player comp cards provide an in-depth log of gambling activity for each casino.

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mHealth News: What You Need to Know

mHealth News What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

According to Austin’s Business Journal, the annual South By Southwest convention is adding a new medical technology track of programming to the SXSW Interactive side of its spring festival which will be held next March.

According to AdWeek, programmatic advertising, best known for being used by desktop, tablet and smartphone marketers, is coming to the nascent wearables market.

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Hospitality, Gaming Industries Continue to Warmly Embrace Mobile

Hospitality, Gaming Industries Continue to Warmly Embrace MobileAnother day, another hotel and casino goes mobile.

As first reported by mGamingWatch, House Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.

While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.
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Social, Mobile Gaming Giant Loses Top Online Gambling Guru

Social, Mobile Gaming Giant Loses Top Online Gambling GuruAs our sister site mGamingWatch first reported earlier this week, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives in recent days.

In 2012, Zynga brought aboard Maytal Ginzburg Olsha to serve as the company’s chief operating officer (particularly with regard to new markets like online gambling).

As it turns out, Olsha left the company this month without much fanfare.

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iGaming: What You Need to Know

iGaming What You Need to KnowHere are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.

With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Teeming with opportunity at every turn, Asia’s fast-growing gaming industry is a welcoming beacon to the world’s leading gaming and technology providers.

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Why The Smartest Casinos Are Going Mobile

Why The Smartest Casinos Are Going MobileWith so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.

It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.

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Online, Mobile Gambling Yet to Save Atlantic City

Online, Mobile Gambling Yet to Save Atlantic CityAccording to a recent report from mGamingWatch, online and mobile gambling haven’t yet proven the savior of Atlantic City’s gaming community.

But progress has been made.

In an effort to capture much of the lost revenue from Atlantic City, New Jersey launched online gambling in November 2013. Many struggling Atlantic City casinos had high hopes that the addition of online gambling would keep them from closing their doors, but the results are not living up to the lofty initial expectations.

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