Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
deltaDNA Research Reveals Potential Gaming Insights for Mobile Marketers
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.
Is It Time for Casinos to Place Their Marketing Bets on Millennials?
On Tuesday, Lauren Clark of Cronkite News shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.
FTC Asked to Investigate Daily Fantasy Sports
The increasingly complicated world of daily fantasy sports betting may be about to get even more complicated.
Posted in Casino mobile marketing, Marketing Strategy, Technology
On September 29th, 30th and October 1st, mobileStorm was out in Las Vegas for the G2E Convention (Global Gaming Expo). The show was held inside the Sands Expo Center, which—I did not realize—is absolutely enormous. Nearly every company that had a booth on the expo floor went above and beyond; some of the displays were jaw-dropping.
We had an amazing time meeting with new clients, technology partners and existing clients like Chumash Casino, Dakota Nation, Wheeling Island, Buffalo Thunder, The M Resort, Wildhorse, Prairie Band, Hard Rock Las Vegas, Boyd Gaming, Maryland Live!, William Hill, Parx Casino, Navajo Nation, Red Lion, Chinook Winds, Golden Nugget Biloxi, Soaring Eagle, and many more.
Posted in Casino mobile marketing, Mobile Marketing, Platforms, Technology
According to a new report from our sister site mGamingWatch, there’s an app store just for real money iGaming on the way.
The team at Betcade is busy talking up the first dedicated Android app store for real money gaming.
Betcade will launch the first dedicated Android app store for real money gaming, providing casino operators with a unified, branded destination for gaming app distribution and management, and players with a trusted source for gaming app discovery and downloads.
Posted in Android, Casino Mobile Apps, Casino mobile marketing
This week, the team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.
Presented by our sister site mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.
Posted in Casino mobile marketing
As mGamingWatch has been reporting in recent days, the Global Gaming Expo (G2E), the nation’s premier exposition for the casino gaming industry, has just announced new members of its team.
Ed Several, senior vice president of Reed Exhibitions, has been named to lead all aspects of G2E. Kevin McDonald has joined G2E as industry vice president.
The G2E trade show and conference is held annually in Las Vegas, Nevada. G2E is organized by the American Gaming Association (AGA), a U.S.-based lobbying and advocacy group working on behalf of the industry. The event is managed by Reed Exhibitions.
Posted in Announcements, Casino mobile marketing, News, Platforms, Technology
Our sister site mGamingWatch is out with a new report about the latest marketing trends profiled recently by Promotion World.
According to the report in question, text message marketing is hot and only growing hotter when it comes to promoting hotels.
“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.
Posted in Announcements, Casino mobile marketing, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, Platforms, SMS / Text, Technology
From mobile apps to physical plastic cards, almost every casino in the modern digital era offers some form of rewards or loyalty program that can be accessed or updated via mobile device, PC, or on-site kiosk.
And for that reason, the federal government is looking at these marketing tools to find more taxable winnings than what’s being claimed.
According to our sister site mGamingWatch. among a casino’s most powerful marketing tools are, undoubtedly, their rewards and comps programs. Such programs reward gamblers by their frequency of visits to the casino and frequency of gambling. This means that player comp cards provide an in-depth log of gambling activity for each casino.
Posted in Casino mobile marketing, Marketing Strategy, Mobile Marketing, Platforms, Technology