Archive | Privacy

Selfies May Soon Become Your New Mobile-Centric Password

Selfies May Soon Become Your New Mobile-Centric PasswordRemember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future.

MasterCard is currently beta-testing with 500 people the use of a selfie as their password.

Many phone creators are already on board with this breakthrough idea. Apple, Blackberry, Samsung Microsoft, and even Google are all aid to be excited to implement this new security feature.

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Posted in Platforms, Privacy, Smartphones, Technology0 Comments

Opinion: Citizens Demand ‘Uber’ Privacy

Opinion Citizens Demand ‘Uber’ PrivacyThe following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc.

The world is waking up.  Riots in France.  Over Uber, you ask?

Yes, the app you conveniently downloaded on your smartphone to help you get a ride from where you are to where you want to go, usually at a lower cost than a taxi and more convenient in some cities than hailing a cab, is also a brilliant piece of SPYWARE.
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Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Fighting Robocalls New ‘Smart Blocking’ Tracks and Blocks Spam CallsYouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them.

The announcement comes just as FCC members are considering whether tougher robocall services are a good idea.

YouMail is an app for both Apple and Android-based smartphones. It allows users to better manage incoming phone calls and boasts a host of features that improve privacy and productivity.

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Posted in Mobile Spam, Privacy, SMS / Text, TechnologyComments Off on Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Is Your Company’s Mobile App Putting Your Customers At Risk For FraudMobile apps are becoming big business for businesses.

Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals.

“The apps for financial institutions and retailers are getting greater use and that can be wonderful for business,” says Gary Miliefsky, CEO of SnoopWall, a company that specializes in cyber security.

But as with so many things in the cyber world, caveats are connected. Even as companies provide additional services through those apps, they may be putting their customers at risk for fraud.

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Picture This: Every Photo You Keep is on Google

Picture This Every Photo You Keep is on GoogleGuess what? Google is willing to store and organize all of your digital photos and videos for free.

It’s a new online photo service launched by Google — the latest example of Google’s desire to “wrap its tentacles around virtually every part of people’s lives,” according to the AP.

But it could be a very good marketing move for Google, which promises unlimited storage of all photos up to 16 megapixels and high-definition video up to 1080p.

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Consumers Saying Goodbye to Those Verizon Supercookies

Consumers Saying Goodbye to Those Verizon SupercookiesIf Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.

Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.

It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).

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Posted in Mobile Data, Platforms, Privacy, TechnologyComments Off on Consumers Saying Goodbye to Those Verizon Supercookies

mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

mPulse Mobile CEO Marketers 'Have to Ubderstand PHI Guidelines to be Successful'“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”

That statement opens a just published report from eMarketer entitled “Health: More Than Just Wearables; What Marketers Need to Know About Digitally Enabled Care.”

It’s an eye-opener — or should be, for many, regardless of whether they are the purveyors of new technologies or consumers of them.

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Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Marketing, News, Platforms, Privacy, TechnologyComments Off on mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

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