Archive | Privacy

Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Fighting Robocalls New ‘Smart Blocking’ Tracks and Blocks Spam CallsYouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them.

The announcement comes just as FCC members are considering whether tougher robocall services are a good idea.

YouMail is an app for both Apple and Android-based smartphones. It allows users to better manage incoming phone calls and boasts a host of features that improve privacy and productivity.

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Posted in Mobile Spam, Privacy, SMS / Text, Technology0 Comments

Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Is Your Company’s Mobile App Putting Your Customers At Risk For FraudMobile apps are becoming big business for businesses.

Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals.

“The apps for financial institutions and retailers are getting greater use and that can be wonderful for business,” says Gary Miliefsky, CEO of SnoopWall, a company that specializes in cyber security.

But as with so many things in the cyber world, caveats are connected. Even as companies provide additional services through those apps, they may be putting their customers at risk for fraud.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, PrivacyComments Off on Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Picture This: Every Photo You Keep is on Google

Picture This Every Photo You Keep is on GoogleGuess what? Google is willing to store and organize all of your digital photos and videos for free.

It’s a new online photo service launched by Google — the latest example of Google’s desire to “wrap its tentacles around virtually every part of people’s lives,” according to the AP.

But it could be a very good marketing move for Google, which promises unlimited storage of all photos up to 16 megapixels and high-definition video up to 1080p.

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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, TechnologyComments Off on Picture This: Every Photo You Keep is on Google

Consumers Saying Goodbye to Those Verizon Supercookies

Consumers Saying Goodbye to Those Verizon SupercookiesIf Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.

Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.

It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).

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Posted in Mobile Data, Platforms, Privacy, TechnologyComments Off on Consumers Saying Goodbye to Those Verizon Supercookies

mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

mPulse Mobile CEO Marketers 'Have to Ubderstand PHI Guidelines to be Successful'“The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more efficiently.”

That statement opens a just published report from eMarketer entitled “Health: More Than Just Wearables; What Marketers Need to Know About Digitally Enabled Care.”

It’s an eye-opener — or should be, for many, regardless of whether they are the purveyors of new technologies or consumers of them.

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Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Marketing, News, Platforms, Privacy, TechnologyComments Off on mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging ServiceThe gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.

The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”

It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”

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Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, TechnologyComments Off on Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service

Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages

Maybe Your Private Messages Aren't So Private Facebook in Class Action Lawsuit for Scanning MessagesWhether you like or dislike Facebook, one thing is for sure: Facebook’s drive to monetize is making the social media company take risks.

Now Facebook Inc. faces a class action lawsuit for purportedly scanning the details in private Facebook messages it later used to target advertising.

Facebook wanted the lawsuit thrown out, but that was not to be. The judge in the case said the case will proceed.

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Posted in Announcements, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, PrivacyComments Off on Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages

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