Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?
The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.
Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / Text
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.
The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.
In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text
In recent days, an unknown number of T-Mobile customers made noise across social media and on various online message boards about the sudden influx of spam text messages hitting their mobile devices.
The carrier, we’re happy to report, has managed to identify the source of the problem and stop it in its tracks.
The problem seemed to rear its ugly head towards the end of last month, and over the past couple of weeks. There are several entries on T-Mobile support pages explaining the issue, with multiple commenters suffering. If you have been receiving more Spam recently, be assured, you are not the only one.
Posted in Announcements, Mobile Spam, News, Platforms, Wireless Carriers
No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.
As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.
The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms
SMS spammers are every bit as irritating as they are plentiful.
And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text
When a lawsuit against Yahoo was dismissed by US District Court Judge Michael Baylson, you can bet that the Internet behemoth was relieved that the judge sided with them in saying that they had not violated any Telephone Consumer Protection Act laws.
Those laws specifically prohibit the use of auto dialers to send SMS messages without a recipient’s consent, but Philadelphia resident Bill Dominquez says that he indeed received those messages, to the tune of approximately 5000 in a five-month period. Dominquez wants the lawsuit to continue but, not surprisingly, Yahoo is asking for the court to uphold the decision to dismiss it.
Posted in Announcements, Marketing Strategy, Mobile Spam, News, Platforms, SMS / Text
Email marketing sometimes gets a bad rap as being a “spammy” form of marketing your business. But that’s only the case for those doing it wrong.
What is important to keep in mind is that there is a drastic difference between unwanted spam and highly effective opt-in email marketing campaigns.
If you are a business owner or operate an ecommerce platform, take a look at the benefits that email marketing can bring to your business courtesy of a new infographic created by Browsewire.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Spam, News, Platforms, Technology