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What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

What Every Retailer Needs to Know About the TCPA, Reducing Litigation RiskAlthough it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.

What to do? A Mobile Marketing Association webinar will provide both answers and insight. The webinar — “FCC Proposes New TCPA Laws – What Every Retailer Needs to Know About The Telephone Consumer Protection Act” — is set for Wednesday, August 5 from 1 to 2 p.m. (CDT).

It’s especially timely.

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MMA Webinar to Focus on FCC Proposal of New TCPA Laws

MMA Webinar to Focis on FCC Proposal of New TCPA LawsMark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.

“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”

If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
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BlackBerry and Typo Reach Settlement on Controversial iPhone Keyboard

BlackBerry and Typo Reach Settlement on Controversial iPhone KeyboardTypo — an iPhone keyboard that looks strikingly similar to the iconic BlackBerry keyboard design — has reached a settlement with BlackBerry.

BlackBerry, of course, has been battling the team at Typo and tangling in court over Typo’s purported infringement on BlackBerry’s familiar keyboard design.

But this week, the battle came to an end. And BlackBerry won.
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Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty

Pirate FlagThere are about 600 websites that still illegally stream TV shows and movies online.

It’s a lucrative venue. A recent study by Digital Citizens Alliance (DCA) and MediaLink discovered that they took in $209 million in revenue in 2014 from ads adjacent to stolen digital content.

The study, “Good Money Still Going Bad,” notes that this is less than the $227 million from the 2013 study, but DCA attributed that to the fact that about four in 10 of those sites have been shut down or “shrunk” in the last year. Because of that, revenues for the two years is actually comparable.

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Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

Not All Popcorn and Skittles in Theater Biz AMC Chain Accused of Text Spam ViolationsAre consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?

The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.

Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / TextComments Off on Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

How to Properly Collect an Opt In SMS Database (Part 1 of 2)

How to Properly Collect an Opt In SMS DatabaseAs we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. So it stands to reason that marketers should take the time to acquire a nice, clean, opt in SMS database. But some Marketers that begin collecting SMS databases really do not know the proper way to go about it. Its frustrating for businesses and marketers alike to spend time and effort collecting cell phone numbers with the hopes of sending them text messages only to find out that the way they went about collecting their data is not ‘carrier compliant’ or compliant with the new TCPA Amendment and thus reputable companies like mobileStorm cannot accept their data. So let’s go on record here and outline Best Practices and Carrier Requirements for collecting a good, opt-in SMS database.

First of all there are just a few different ‘carrier approved’ methods in which a marketer can collect an SMS database; Enter a phone number online, Click a button on a mobile webpage, Send an MO message containing an advertised keyword and Sign up at a POS location.

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Advertising Associations Build Cross-Industry Task Force to Tackle Transparency Issues

Advertising Associations Build Cross-Industry Task Force to Tackle Transparency IssuesThe American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get to the bottom of concerns about media transparency.

To that end, the associations are working together via a new task force designed to “identify material issues and to address them with constructive dialogue and pragmatic courses of action.”

According to a recent announcement from the ANA, the task force will be co-chaired by the Chief Executive Officers of both the 4A’s, Nancy Hill, and the ANA, Bob Liodice. A distinguished group of execs with deep experience in the industry will join the task force.

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