Archive | Best Practices

What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

What Every Retailer Needs to Know About the TCPA, Reducing Litigation RiskAlthough it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.

What to do? A Mobile Marketing Association webinar will provide both answers and insight. The webinar — “FCC Proposes New TCPA Laws – What Every Retailer Needs to Know About The Telephone Consumer Protection Act” — is set for Wednesday, August 5 from 1 to 2 p.m. (CDT).

It’s especially timely.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, Privacy0 Comments

Selfies May Soon Become Your New Mobile-Centric Password

Selfies May Soon Become Your New Mobile-Centric PasswordRemember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future.

MasterCard is currently beta-testing with 500 people the use of a selfie as their password.

Many phone creators are already on board with this breakthrough idea. Apple, Blackberry, Samsung Microsoft, and even Google are all aid to be excited to implement this new security feature.

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Posted in Platforms, Privacy, Smartphones, Technology0 Comments

Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It

Is Google's Better at Catching (and Ditching) Spam Gmail Looks Like ItIt looks like Google has figured out how to eliminate what we hate: spam email.

The company recently said that less than 0.1 percent of email in the average Gmail inbox is spam, while wanted mail in spam folders is under 0.05 percent.

“According to Google, it’s the result of using its artificial neural network to sift through billions of incoming emails to weed out unwanted messages and phishing attacks,” according to ZDNet.

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Posted in Announcements, Mobile Spam, News, Platforms, TechnologyComments Off on Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It

Opinion: Citizens Demand ‘Uber’ Privacy

Opinion Citizens Demand ‘Uber’ PrivacyThe following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc.

The world is waking up.  Riots in France.  Over Uber, you ask?

Yes, the app you conveniently downloaded on your smartphone to help you get a ride from where you are to where you want to go, usually at a lower cost than a taxi and more convenient in some cities than hailing a cab, is also a brilliant piece of SPYWARE.
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Posted in Mobile Apps, Opinion, Privacy, TechnologyComments Off on Opinion: Citizens Demand ‘Uber’ Privacy

MMA Webinar to Focus on FCC Proposal of New TCPA Laws

MMA Webinar to Focis on FCC Proposal of New TCPA LawsMark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.

“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”

If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
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Posted in Best Practices, Infographics, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, PlatformsComments Off on MMA Webinar to Focus on FCC Proposal of New TCPA Laws

Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Fighting Robocalls New ‘Smart Blocking’ Tracks and Blocks Spam CallsYouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them.

The announcement comes just as FCC members are considering whether tougher robocall services are a good idea.

YouMail is an app for both Apple and Android-based smartphones. It allows users to better manage incoming phone calls and boasts a host of features that improve privacy and productivity.

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Posted in Mobile Spam, Privacy, SMS / Text, TechnologyComments Off on Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Is Your Company’s Mobile App Putting Your Customers At Risk For FraudMobile apps are becoming big business for businesses.

Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals.

“The apps for financial institutions and retailers are getting greater use and that can be wonderful for business,” says Gary Miliefsky, CEO of SnoopWall, a company that specializes in cyber security.

But as with so many things in the cyber world, caveats are connected. Even as companies provide additional services through those apps, they may be putting their customers at risk for fraud.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, PrivacyComments Off on Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

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