DialogTech , provider of the only end-to-end call attribution and conversion platform for “data-driven marketers,” has just announced the release of SpamSentry as part of the DialogTech Voice360 platform.
SpamSentry is an adaptive, machine-learning application that stops fraudulent and unwanted calls before they reach a company’s sale team and prevents spam call data from appearing in the analytics that marketers use to measure the performance of mobile marketing campaigns.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Spam, Technology
I just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages. As we’re all aware by now the TCPA specifically states that a brand or company needs to gain ‘Express Written Consent” from an individual before sending them any sort of marketing communication.
In one of the cases, the debt collection agency Select Resources Group was sending debt collection-related communications. These were apparently robocalls. However in this particular case the plaintiff’s cellular phone provider was billing the plaintiff for these ‘robocall-style communications’.
Posted in Legal, Platforms, Privacy, Technology
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.
What to do? A Mobile Marketing Association webinar will provide both answers and insight. The webinar — “FCC Proposes New TCPA Laws – What Every Retailer Needs to Know About The Telephone Consumer Protection Act” — is set for Wednesday, August 5 from 1 to 2 p.m. (CDT).
It’s especially timely.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, Privacy
Remember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future.
MasterCard is currently beta-testing with 500 people the use of a selfie as their password.
Many phone creators are already on board with this breakthrough idea. Apple, Blackberry, Samsung Microsoft, and even Google are all aid to be excited to implement this new security feature.
Posted in Platforms, Privacy, Smartphones, Technology
It looks like Google has figured out how to eliminate what we hate: spam email.
The company recently said that less than 0.1 percent of email in the average Gmail inbox is spam, while wanted mail in spam folders is under 0.05 percent.
“According to Google, it’s the result of using its artificial neural network to sift through billions of incoming emails to weed out unwanted messages and phishing attacks,” according to ZDNet.
Posted in Announcements, Mobile Spam, News, Platforms, Technology
The following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc.
The world is waking up. Riots in France. Over Uber, you ask?
Yes, the app you conveniently downloaded on your smartphone to help you get a ride from where you are to where you want to go, usually at a lower cost than a taxi and more convenient in some cities than hailing a cab, is also a brilliant piece of SPYWARE.
Posted in Mobile Apps, Opinion, Privacy, Technology
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.
“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”
If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
Posted in Best Practices, Infographics, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms