Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?
The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.
Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / Text
As we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. So it stands to reason that marketers should take the time to acquire a nice, clean, opt in SMS database. But some Marketers that begin collecting SMS databases really do not know the proper way to go about it. Its frustrating for businesses and marketers alike to spend time and effort collecting cell phone numbers with the hopes of sending them text messages only to find out that the way they went about collecting their data is not ‘carrier compliant’ or compliant with the new TCPA Amendment and thus reputable companies like mobileStorm cannot accept their data. So let’s go on record here and outline Best Practices and Carrier Requirements for collecting a good, opt-in SMS database.
First of all there are just a few different ‘carrier approved’ methods in which a marketer can collect an SMS database; Enter a phone number online, Click a button on a mobile webpage, Send an MO message containing an advertised keyword and Sign up at a POS location.
Posted in Best Practices, Legal, Marketing Strategy, Mobile Marketing, SMS / Text
The American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get to the bottom of concerns about media transparency.
To that end, the associations are working together via a new task force designed to “identify material issues and to address them with constructive dialogue and pragmatic courses of action.”
According to a recent announcement from the ANA, the task force will be co-chaired by the Chief Executive Officers of both the 4A’s, Nancy Hill, and the ANA, Bob Liodice. A distinguished group of execs with deep experience in the industry will join the task force.
Posted in Legal, Marketing Strategy, Technology
Comcast is calling it quits.
Bloomberg broke the news Thursday that Comcast is yanking its $45 billion merger proposal with Time Warner Cable, just days after rumors mounted that regulators are poised to block the deal.
“The deal’s demise promises to strengthen the hand of online players like Amazon.com Inc., Netflix Inc. and others providing programming over the Internet,” Bloomberg reports. “Philadelphia-based Comcast, the largest U.S. cable provider, faced scrutiny in Washington over whether it complied with agreements made in its 2011 acquisition of NBCUniversal.”
Posted in Announcements, Legal, News
If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.
Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.
It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).
Posted in Mobile Data, Platforms, Privacy, Technology
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting what I needed I proceeded to the checkout counter where two people were ahead of me in line, both were returning items. As the transaction for the first person was coming to a close the cashier asked the customer for her email address. While this is not unusual it was the way she was asking that caught my attention. It went something like this:
Cashier: “…and may I please have your email address for your receipt?”
Customer: “ Why do you need my email address?”
Cashier: “ It’s for your receipt”
Customer: “ Oh, ok. It’s email@example.com”
Cashier: “ Thank you”
Posted in Best Practices, Marketing Strategy, Opinion
Call me prescient or just the ever-pessimist, but I was telling people this for some time: let’s get that digital stuff on paper.
How old fashioned! But here’s the thing. Few send you a photograph of their new babies anymore, or an actual bona fide letter with a stamp on the envelope. They post the stuff to Facebook and call it good enough.
But what happens when technology (and other things) change, making access to digital images and information inaccessible?
Posted in Announcements, Legal, News