Archive | Best Practices

MMA Webinar to Focus on FCC Proposal of New TCPA Laws

MMA Webinar to Focis on FCC Proposal of New TCPA LawsMark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss.

“Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.”

If you’re not familiar, just last week the FCC issued new requirements for those engaged in text and telemarketing.
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Posted in Best Practices, Infographics, Legal, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

Fighting Robocalls New ‘Smart Blocking’ Tracks and Blocks Spam CallsYouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them.

The announcement comes just as FCC members are considering whether tougher robocall services are a good idea.

YouMail is an app for both Apple and Android-based smartphones. It allows users to better manage incoming phone calls and boasts a host of features that improve privacy and productivity.

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Posted in Mobile Spam, Privacy, SMS / Text, Technology0 Comments

Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Is Your Company’s Mobile App Putting Your Customers At Risk For FraudMobile apps are becoming big business for businesses.

Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals.

“The apps for financial institutions and retailers are getting greater use and that can be wonderful for business,” says Gary Miliefsky, CEO of SnoopWall, a company that specializes in cyber security.

But as with so many things in the cyber world, caveats are connected. Even as companies provide additional services through those apps, they may be putting their customers at risk for fraud.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, PrivacyComments Off on Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

Picture This: Every Photo You Keep is on Google

Picture This Every Photo You Keep is on GoogleGuess what? Google is willing to store and organize all of your digital photos and videos for free.

It’s a new online photo service launched by Google — the latest example of Google’s desire to “wrap its tentacles around virtually every part of people’s lives,” according to the AP.

But it could be a very good marketing move for Google, which promises unlimited storage of all photos up to 16 megapixels and high-definition video up to 1080p.

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Posted in Announcements, Mobile Devices, News, Platforms, Privacy, TechnologyComments Off on Picture This: Every Photo You Keep is on Google

BlackBerry and Typo Reach Settlement on Controversial iPhone Keyboard

BlackBerry and Typo Reach Settlement on Controversial iPhone KeyboardTypo — an iPhone keyboard that looks strikingly similar to the iconic BlackBerry keyboard design — has reached a settlement with BlackBerry.

BlackBerry, of course, has been battling the team at Typo and tangling in court over Typo’s purported infringement on BlackBerry’s familiar keyboard design.

But this week, the battle came to an end. And BlackBerry won.
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Posted in Announcements, BlackBerry, Legal, Mobile Devices, News, Platforms, Smartphones, TechnologyComments Off on BlackBerry and Typo Reach Settlement on Controversial iPhone Keyboard

Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty

Pirate FlagThere are about 600 websites that still illegally stream TV shows and movies online.

It’s a lucrative venue. A recent study by Digital Citizens Alliance (DCA) and MediaLink discovered that they took in $209 million in revenue in 2014 from ads adjacent to stolen digital content.

The study, “Good Money Still Going Bad,” notes that this is less than the $227 million from the 2013 study, but DCA attributed that to the fact that about four in 10 of those sites have been shut down or “shrunk” in the last year. Because of that, revenues for the two years is actually comparable.

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Posted in Announcements, Legal, Mobile Devices, News, Platforms, TechnologyComments Off on Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty

Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

Not All Popcorn and Skittles in Theater Biz AMC Chain Accused of Text Spam ViolationsAre consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people?

The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain.

Andria Addison has alleged in a complaint just filed that AMC violated a federal text spam law. Addison is seeking class action status on the case.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Spam, SMS / TextComments Off on Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations

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