This week, Brightstar Corp. — a mobile products and services organization — announced an expansion of its Mobile Digital Solutions portfolio.
According to details shared with MMW, that portfolio will now include sponsored data solutions provided by Aquto, a leader in sponsored data monetization.
Brightstar and Aquto will enable mobile operators around the world to improve their profitability and help consumers to get more out of their mobile devices. Under the sponsored data service, subscribers receive extra mobile data in exchange for engaging with marketers. Examples of engagement may include downloading and using apps, watching videos, trying new products or services, making mobile purchases, etc.
“The global telecomm market is at a crossroads right now for a number of reasons. Smartphones are more accessible than ever; operators are engaged in fierce price competition while also investing heavily in their networks; content providers are multiplying; and digital lifestyles are becoming the norm,” said Daniel Ghelman, Brightstar’s Head of Mobile Digital Solutions. “Operators are looking for opportunities to participate in the vast value creation that is being enabled by their investments, and Aquto’s unique approach benefits everyone.”
The company cites data pointing to how the world of mobile adverting is a rapidly growing market. Just how fast is it growing? The market is estimated to be worth well over $100 billion by 2018, according to eMarketer.