BlackBerry, the embattled Canadian smartphone maker struggling to remain competitive across today’s bustling smartphone landscape, has just announced that it will enable mobile device management (MDM) companies to directly manage devices with the BlackBerry 10 operating system.
AirWatch, Citrix and IBM have expressed their intent to be the first companies to work with BlackBerry to enable a more open mobility ecosystem, a statement from BlackBerry reads.
In doing so, BlackBerry will provide organizations with more options to embrace multi-operating system mobile environments by enabling other MDM companies to manage BlackBerry 10 devices.
According to Gartner, “Mobile device management (MDM) remains a top priority for IT buyers, and investment levels are growing steadily. Competition among players drives commoditization.” Gartner also notes, “Proliferation of and demand for workplace mobility necessitate the need for quality and flexible management tools.”
As a result of this demand, BlackBerry is working with the companies listed above to offer customers the most flexible solution to support a broader enterprise mobility strategy.
“Offering the end-to-end secure solutions valued by our customers in government and other regulated industries remains central to our strategy; however BlackBerry understands the opportunity and importance of opening our BlackBerry 10 software,” said Ron Louks, President of Devices and Emerging Solutions at BlackBerry. “This is a natural next step in our enterprise strategy as we seek to provide our customers with maximum choice in how they will meet the full array of employee mobility needs.”