As widely expected, on Monday the folks at Bango – the mobile payments and analytics company – announced that its first integration on Google Play is now live.
According to details made public in a press release this morning, the first mobile network operator (MNO) to be connected is Telstra, the leading MNO in Australia.
Telstra subscribers using Google Play can now purchase digital content without resort to sending SMS messages or the limitations of credit cards. Users now enjoy frictionless operator billing powered by Bango, paying on their phone bill, without the need to register personal details.
Earlier this year, MMW reported that Bango had confirmed that various MNOs had approached Bango to use the Bango payment platform to connect their billing systems to the Google Play store.
This is the first such partnership to have gone live.
“Aussies love their mobile apps,” says Telstra’s Director of Consumer Applications and Services, Freddie Jansen Van Nieuwenhuizen. “Telstra research shows that on average we download 36 apps each year and one in five of those are paid for. With more than 700,000 games, apps, books, movies and magazines now available on Google Play, including a wide selection of paid titles, many of our customers have told us they would like a simpler way to buy.”