Author Archives | MikeR

Amazon Can’t Stand the ‘Fire,’ So It May Get Out of the Kitchen

Amazon Can't Stand the 'Fire,' So It May Get Out of the KitchenAmazon may soon bid a bittersweet farewell to its smartphone business — an enterprise born of a competitive desire to compete with the likes of iPhone that would ultimately fall drastically short of Amazon’s expectations.

While Amazon remains insanely successful in an array of other business ventures, the ecommerce king may be considering a departure from all things Fire phone in the near future.

‘Amazon.com Inc. flamed out with critics and consumers last year in its first attempt at a smartphone,” the WSJ reports. “Now, rather than forge ahead, as it has with other projects, such as its Kindle tablets, the online retailer is retrenching.”
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Posted in Announcements, Mobile Devices, News, Platforms, Rumors, Smartphones0 Comments

New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old

New comScore Data Reveals Mobile Device Preference Differences Between Young and OldNew data procured from comScore research reveals that there are differences – big differences – not only between how young and old people engage with mobile devices, but also how they use said devices to connect to social media.

“In May 2015,” the research behemoth explains, “almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage with social networks become more apparent.”

The comScore Mobile Metrix data further reveals that “preferences between tablets and smartphones for social media usage vary depending on the age of the user.”

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Smartphones, Tablet Devices0 Comments

Apple to Unveil iPhone 6s in New Venue?

Apple is now almost universally expected to roll out its iPhone 6s at a media event in early September.

But what remains to be seen is where the event will take place.

As BI reported Monday, it doesn’t look like San Francisco’s Yerba Buena Center for the Arts will return as host for the iPhone media unveiling. This time around, the Bill Graham Civic Auditorium may play host.

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Posted in iOS, iPhone, Mobile Advertising, Mobile Marketing, Technology0 Comments

AdRoll, Shopify Look to Rectify the Abandoned Cart Crisis

AdRoll, Shopify Look to Rectify the Abandoned Cart CrisisAdRoll, a provider of retargeting ad tech, is integrating with Shopify, a cloud-based, multichannel commerce platform.

According to MAW in a comprehensive report Monday, this “makes it possible to provide e-commerce merchants an ability to retarget customers across devices, all within the Shopify platform.”

For small businesses especially, some means to recoup even a fraction of those “lost orders” could generate thousands in additional revenue.

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Posted in Marketing Strategy, Mobile Advertising, Technology0 Comments

Kahuna Looks to Challenge the ‘Marketing Automation Status Quo’

Kahuna Looks to Challenge the 'Marketing Automation Status Quo'There’s nothing better for any industry than that which shakes up a stale status quo.

To that end, Kahuna — a powerhouse name in communication automation in the modern mobile age — has just lifted the veil on the “significant evolution” of its technology platform.

The goal? To meet current and future demands of marketers.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Report: Android Dominates Usage in APAC Region

Report Android Dominates Usage in APAC RegionSmartphone use in the Asia Pacific region “continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages.”

That’s according to this week’s APAC State of Mobile Advertising report from Opera Mediaworks in partnership with the Mobile Marketing Association.

The findings in the report, we’re told, are based on Q2 2015 data from 400 million unique users on the Opera Mediaworks platform.
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Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Technology0 Comments

Moving Forward in Reverse: Digital Element Launches New Reverse Geocoding

Moving Forward in Reverse Digital Element Launches New Reverse GeocodingBig news out of Atlanta. Digital Element has just introduced what it calls GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.

The reason?

In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, a news release from the company explains, Digital Element is rolling out GeoMprint.
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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, TechnologyComments Off on Moving Forward in Reverse: Digital Element Launches New Reverse Geocoding

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