New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that global smartphone shipments were strong once again last quarter.
With vendors shipping 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15), that represents an 11.6% bounce from the 302.1 million units shipped in 2Q14.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” says Anthony Scarsella, Research Manager with IDC’s Mobile Phone team.
Posted in Announcements, iPhone, News, Platforms, Smartphones, Technology
On Tuesday, Apple reported earnings for its third fiscal quarter of 2015. And while the numbers were impressive, if not record-breaking in some cases, shares of Apple still tanked in after-hours trading s a result of missed analyst estimates.
So how did Apple perform last quarter? Spectacularly.
Apple posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion. These results compare to revenue of $37.4 billion and net profit of $7.7 billion in the year-ago quarter.
Posted in Announcements, iOS, News, Technology
Generator Media + Analytics is out with two cross-channel campaigns amplifying Chiquita’s engagement with millennials and moms, according to a statement shared with MMW this week.
In order to gain familiarity and brand preference with these key audiences, Generator created a “socially-engaging strategy” through a “Chiquita Sing-Off Contest” and an expansion of Chiquita’s partnership with Universal Pictures and Illumination Entertainment’s “Minions” movie, which was released two weeks ago.
Posted in Mobile Marketing
On Monday, Synchrony Financial — a consumer financial services company — shared with MMW the findings of its freshly released 2015 Digital Study.
The revelations further confirm the importance of “a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience.”
The survey, conducted recently with some 7,000 Synchrony Bank cardholders and other shoppers nationwide, was designed to probe how customers view mobile technology for shopping.
Posted in Marketing Strategy, Mobile Devices, Platforms, Technology
Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers taking a close look.
According to details shared with MMW, Kochava is behind a new class of integration through the Kochava Adapter Framework, which integrates “the industry’s best push and in-app messaging providers.”
Kochava designed the Adapter Framework to support its customers’ desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Marketing, News, Platforms, Technology
Growmobile, Perion’s mobile marketing division, has some growth to boast about.
This week, the company announced the beta launch of its new engagement capabilities under a “rebranded look that reflects the division’s unified offering.”
Here’s what a provided statement to MMW tells us:
Posted in Marketing Strategy, Mobile Marketing, Technology
Apple surprised many on Wednesday with an out-of-left field announcement.
The Cupertino, California-based tech giant unveiled what it calls “the best iPod touch yet.”
The device in question comes with a new lineup of colors for all iPod models, including space gray, silver, gold, pink and blue.
The ultra-portable iPod touch features a new 8 megapixel iSight camera for beautiful photos, an improved FaceTime HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor.
Posted in Announcements, Mobile Devices, News