Author Archives | MikeR

New Partners Look to Drive In-Store Shopping Through Dynamic Mobile Ads

New Partners Look to Drive In-Store Shopping Through Dynamic Mobile AdsSizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for driving sales in stores.

The purpose of the partnership? To enable brands to incorporate real-time and offline shopping data into rich media creative on all screens. Ideally, this will drive in-store foot traffic and purchases at brick-and-mortar retail locations.

Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion.
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Posted in Announcements, Mobile Commerce, Mobile Marketing, News, Platforms, Technology0 Comments

Consumers Want To Get Their News from Social Media Sites and Facebook is Answering Their Call

Consumers Want To Get Their News from Social Media Sites and Facebook is Answering Their CallWith Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media and deliver the news consumers most desire.

Instant Articles is a live streaming app from Strimz, designed to benefit both mobile marketers, and news and media sites. Instant Articles has much faster load times than mobile articles found on media websites.

As profiled in depth by Mobile Marketer, Instant Articles offers interactive features such as maps, zoom features, audio captions, and autoplay videos. Some of their largest Instant Articles partners include National Geographic, BuzzFeed, NBC and The New York Times.

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Posted in Announcements, Mobile Social, News, Platforms0 Comments

DialogTech Has Something to Show Off in the City by the Bay

DialogTech Has Something to Show Off in the City by the BayDialogTech, a provider of call analytics and automation services for the enterprise and agencies, is on hand today at ad:tech San Francisco 2015.

ad:tech San Francisco 2015, an event for modern marketing and media, is setting the stage for DialogTech, which will provide live demonstrations of its Voice360 platform.

DialogTech’s Voice360 platform is a unique suite of applications to control, measure and optimize the impact of phone calls throughout every stage of the customer lifecycle — from discovery to purchase to retention, eliminating critical blind spots for CMOs.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

EA’s Mobile Chief Takes an Unexpected Walk

EA's Mobile Chief Takes an Unexpected WalkIt’s game over for one executive at Electronic Arts.

According to reports coming to light over the past 24 hours, Electronic Arts’ head of mobile gaming has abruptly departed after two decades of service to the company.

Frank Gibeau’s departure is being called “sudden,” although CNET cites expectations among some analysts that the writing has been on the wall for a while with regard to a possible shake-up in EA’s mobile division.
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Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms0 Comments

Munster’s Message: No Apple HDTV Coming Any Time Soon

Munster's Message No Apple HDTV Coming Any Time SoonPiper Jaffray analyst and resident Apple watcher Gene Munster is taking a gigantic step back from his previous predictions about Apple launching a connected HDTV product.

Apple has been rumored to be working on said product since 2009.

But Munster went on record Tuesday following a WSJ report noting that Apple formally abandoned the concept over a year ago.
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Posted in News, Rumors, Technology0 Comments

Fluent: Mobile Usage is Leveling Out

Fluent: Mobile Usage is Leveling Out

The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.

Based on the discoveries, drawn from millions of interactions across the Fluent network during the first three months of the year, here’s what Fluent can tell us:

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

Aylas New AMAP Designed to Accelerate Mobile Control of Connected Devices

Aylas New AMAP Designed to Accelerate Mobile Control of Connected DevicesSomething’s coming that could reduce the time, cost, risk, and complexity of bringing mobile-controlled Internet of Things (IoT) products to market sooner.

Ayla Networks, whose IoT platform enables manufacturers to create secure connected products easily and make better product decisions as a result of being connected, today announced the Agile Mobile Application Platform (AMAP).

“Manufacturers of connected products can license the Agile Mobile Application Platform to create mobile apps to control their products, getting to market four to six times faster than is possible with alternative approaches,” according to a statement provided to MMW.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Technology1 Comment

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