Author Archives | MikeR

4th of July Is All About Mobile in 2015

4th of July Is All About Mobile in 2015Tomorrow, millions of Americans will celebrate their beloved nation’s birth in no shortage of familiar ways.

From cook-outs and camp-outs, to road trips and fireworks galore, Americans will be celebrating on Saturday. And mobile will be the star of the party in many, many instances.

Tomorrow, the road trip season officially kicks off. From traveling to water parks and family reunions, to beach destinations and lake cabin retreats, everyone will start going away and getting away immediately.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing0 Comments

Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

Real-Time Marketing ROI Increases, But More Marketers Need to Master the ArtMarketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.

Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

LiveDeal Gets Rebranded as Live Ventures

LiveDeal Gets Rebranded as Live VenturesBig news for LiveDeal on Tuesday morning.

The publicly traded company that operates livedeal.com, a geo-location-based, mobile marketing platform for consumer products and “real-time” and “instant dining offers” to nearby consumers, tells MMW that it has “solidified its acquisition strategy” to seek out undervalued companies with little to no online presence.
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Mobile Marketing Costs Come into Focus in New Report

Mobile Marketing Costs Come into Focus in New ReportAlthough the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.

Mobile marketing costs and volume dipped slightly in May, according to the Fiksu Indexes published ahead of the weekend by Fiksu, Inc.

According to a report  the data-fueled mobile marketing technology company. May’s cost per loyal user (CPLU) of $2.47 represents a 10 percent decrease since last month, a welcome relief for marketers who have experienced a steady rise in marketing costs throughout 2015.
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Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms0 Comments

A Taxing Mobile Marketing Tool for Uncle Sam

A Taxing Mobile Marketing Tool for Uncle SamFrom mobile apps to physical plastic cards, almost every casino in the modern digital era offers some form of rewards or loyalty program that can be accessed or updated via mobile device, PC, or on-site kiosk.

And for that reason, the federal government is looking at these marketing tools to find more taxable winnings than what’s being claimed.

According to our sister site mGamingWatch. among a casino’s most powerful marketing tools are, undoubtedly, their rewards and comps programs. Such programs reward gamblers by their frequency of visits to the casino and frequency of gambling. This means that player comp cards provide an in-depth log of gambling activity for each casino.

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Posted in Casino mobile marketing, Marketing Strategy, Mobile Marketing, Platforms, Technology0 Comments

Get Ready to Meet the World’s ‘First Ultra-Rugged’ and Safest Enterprise-Managed Smartphone

Get Ready to Meet the World’s 'First Ultra-Rugged' and Safest Enterprise-Managed SmartphoneIt’s quite a claim. But it’s the latest — and boldest — proclamation of Mobiliya Technologies.

On Wednesday, the company gave MMW  a preview of what’s next for them.

Known for powering secure, differentiated devices through its Android-based custom ROM Mobiliya KratOS, the company has just inked a new partnership with Sonim Technologies, maker of the “world’s toughest smartphones” for folks in extreme environments.
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Posted in Announcements, Mobile Devices, News, Platforms0 Comments

Localytics Pushes App Marketing into New Platforms

Localytics Pushes App Marketing into New PlatformsLocalytics, a company that has long-touted itself to be “the app lifecycle engagement platform,” recently introduced some impressive new features that empower app marketers to reach their customers on new devices, channels and platforms “with smart, more personalized app experiences.”

The Localytics crew says they have now extended their analytics support to the Apple Watch and Roku devices.

The move, Localytics contends, will help app marketers understand user behavior across many different devices.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

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