adMarketplace, an independent search advertising marketplace, is hyping its new strategic agreement with Microsoft to serve Bing Ads across adMarketplace’s network of digital search properties.
The relationship, we’re told, connects Bing advertisers to adMarketplace publishers, showing keyword-targeted advertisements to millions of users when they express intent outside of search engines.
“We are committed to connecting our advertisers to potential customers wherever they express intent,” said Steve Sirich, general manager of marketing for Bing Ads. “adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
On Tuesday, AppTech Corp. announced it has signed a definitive agreement to acquire FlowPay, a cloud-based mobile payment platform designed specifically for the tax exempt non-profit market.
The terms of the agreement were not disclosed (but they will be in the company’s next quarterly filing and registration statement).
FlowPay has built a real-time mobile gifting service, with the next generation of text-messaging software integrating web embedded content, digital media, and secured text-messaging. The system provides real-time data analytics along with a suite of business applications including mobile payment.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
What’s To Become of Search? BIA/Kelsey Report Analyzes Shift from Web to Mobile Discovery
With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms of predictable development in the future: search.
What Are the Top Social Media Trends? Video Rules Facebook, Men Joining Pinterest, and More [Infographic]
A new infographic by MDG Advertising is nailing down some essential facts about the state of the internet in 2015 — at least in the area of social media trends.
Posted in Marketing Strategy, Mobile Marketing
Could IoT spur the next big wave of corporate investment and profit?
Daniel Saks, co-founder and co-CEO of AppDirect, thinks so.
“One of the aspects of the Internet of Things (IoT) that makes the sector so fascinating — aside from the sheer cool factor of the technology itself — is the mind-boggling predictions that it inspires,” Saks writes in a column on the AppDirect blog. “Almost 40 billion connected devices adding $1.7 trillion to the global economy by 2019? Numbers like those are hard to fathom, but somehow they seem completely realistic.”
Saks knows what he’s talking about.
Posted in Mobile Marketing
Pixalate, a company with a solid reputation in the field of fraud protection and data intelligence, is getting widespread industry praise for the recent introduction the industry’s first monthly in-app Mobile Seller Trust Index (MSTI).
“With the new MSTI, Pixalate is providing clarity on how supply quality in mobile should be evaluated based on factors including legitimate inventory, fraud, transparency, and location,” the organization announced.
The MSTI evaluates 125 supply-side platforms with in-app mobile inventory based on a rigorous examination of more than five billion impressions to determine the reputation.
Posted in Announcements, Mobile Advertising, News, Platforms, Technology
Will they or won’t they? That’s the burning question today with regard to whether or not Apple will reveal how many new iPhones were preordered and sold over launch weekend.
iPhone 6s and iPhone 6s Plus officially went on sale last Friday, September 25th.
In the past, Apple has on occasion dished on preorder totals the Monday following the official start of sales. So will that happen once more today? For now, we don’t know. What we do know, however, is that consumer interest in both iPhone 6s and iOS 9 is very, very high.
Posted in Announcements, iPhone
Taptica, a leading mobile user acquisition platform for many advertising agencies and brands, just acquired AreaOne.
AreaOne is a social marketing technology company that broadens Taptica’s mobile offering to include the fast-growing social media space. The buy will help Taptica compete as a complete and comprehensive marketing platform.
“With the addition of AreaOne, a Facebook Marketing Partner for Ad Technology, Taptica will be able to optimize marketing campaigns for advertisers across mobile, social, and video channels as well as expand to China,” a news release from Taptica explains. Headquartered in Tel Aviv, AreaOne currently offers its global clients, such as Baidu, IGG, ChangYou, and Boyaa Interactive, both fully managed and self-service mobile marketing solutions through the proprietary technology of the A1 Platform, which automatically guides advertising to meet each client’s unique goals.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Marketing, News, Platforms, Technology