Author Archives | michael

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons Looks Like It, Says MoovwebSocial sharing buttons may be “falling to the wayside,” it now appears.

Why?

“Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily.

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Posted in Announcements, Marketing Strategy, Mobile Social, News, Technology0 Comments

Study: Most Gift Card Purchasers Now Also Buy eGifts

Study Most Gift Card Purchasers Now Also Buy eGiftsThis week, the findings of a new study were shared with MMW.

The latest shopper research from Blackhawk Network reveals thriving egift acceptance and more opportunities for retailers to make gift card programs more valuable by supplementing physical cards with egifts.

Gift cards remain the most popular and coveted gift for all occasions with a vast majority of the population having given or received a gift card in the last year. And now gift card shoppers more frequently turn to egifts in addition to physical cards.

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Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain

Mobile MarketingSpending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

That’s the upshot from a recent CMO Survey which included data culled from a poll of 255 U.S. marketing leaders.

“This whopping 160 percent increase reflects a growing reliance on mobile to interact with customers where they look for information and make purchases,” reports CMO. “On top of it, companies hope to reach customers closer to the time of purchase in order to make them aware of offerings, deals, and additional information that may help close more sales.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments

Infographic: How and Why Shopping is Moving to the Smartphone

Infographic How and Why Shopping is Moving to the SmartphoneThe team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.

“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimized, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”

To see why the mobile experience matters, take a good look at the infographic below.

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Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

IoT Evolution Expo Hailed as a Success

IoT Evolution Expo Hailed as a SuccessAll told, it was a success.

That’s the word today from TMC and Crossfire Media. The companies say that the IoT Evolution Expo last week at Caesars Palace in Las Vegas, Nevada was a hit.

The expo concluded its 14th iteration of the show with a “robust four days of educational programming, exhibits and networking events.”
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding

Not Missing a Beat mPulse Mobile Confirms $1.7 Million of New FundingOn Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7 million investment round (pre-series A) lead by OCA Ventures.

According to a statement from the innovative company, this funding “will enable mPulse to continue its organic growth and expand the sales and client support teams to further support its leadership in delivering mobile population health and member engagement solutions to health and wellness companies.”

In addition to OCA Ventures, other participants in the round included Jumpstart Ventures, Merrick Ventures and individual investors.
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Posted in Announcements, mHealth, Mobile Devices, News, Platforms0 Comments

Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThis week, the team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by our sister site mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.
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Posted in Casino mobile marketing0 Comments

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