Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising.
Could it be true that Google is trying to strangle the viability of developers creating apps for Microsoft Corp.’s Windows Phone?
“That what at least some Windows Phone developers believe, with reports over the weekend that ads returns from Google’s AdMob mobile advertising service plummeted off a cliff following the announcement at Microsoft’s Build 2015 conference that the Redmond, Washington-based tech giant was going to make it easier to port Android apps to Windows Phone,” notes a story at Silicon Angle.
Posted in Developer, Mobile Apps, Mobile Devices, News, Platforms, Rumors
When Verizon scooped up AOL for $4.4 billion last week, tongues were wagging about a host of issues.
But one of the big ones is the potential for a cascade of consolidation in the ad tech industry. That was the topic of a recent AdWeek story by Christopher Heine.
“Yahoo has reportedly considered making Foursquare a big offer in recent weeks,” writes Heine. “The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Amazon, with some analysts speculating that foreign companies Alibaba and Rakuten are in the mix. Even mighty Salesforce.com has found itself the subject of speculation about a Microsoft takeover.”
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
From the deployment of beacons at major conferences to the growing demand for mobile marketing to drive event attendance, the world of trade shows and events is increasingly going mobile and adopting cutting edge technologies.
To talk about the trade show and event industries, Mobile Marketing Watch recently caught Uzair Dada, CEO of atEvent, to discuss what’s up.
MMW: How would you describe the state of the event industry today? i.e. what kind of shape it is in compared to the past?
The industry has changed dramatically in the last three to five years with the increase in use of mobile-based platforms at events. Today, the majority of organizers utilize some type of mobile registration system and an Attendee app to enrich the in-event experience.
MMW: What is the role of mobile in events and tradeshows today?
Dada: Currently, most organizers use mobile for supplying event attendees logistical information about the event, share social buzz and participate in surveys. The focus is mostly on enhancing the attendee event experience by replacing the old school paper brochure. Some of the newer event technology platforms allow event professionals to scan badge cards and send emails to attendees with pre-configured content.
Posted in Marketing Strategy, Mobile Marketing, Technology
Could Google outsell Amazon and eBay? That’s the headline on a Wall Street Journal story this week about the search giant’s plan to add buy buttons to mobile search hits soon.
“The buttons will accompany sponsored—or paid—search results, often displayed under a ‘Shop on Google’ heading at the top of the page,” notes the story by Alistair Barr and Rolfe Winkler. “Buttons won’t appear with the nonsponsored results that are driven by Google’s basic search algorithm.”
Reportedly, shoppers who click a buy button will be taken to another Google product page where they can finalize a purchase.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
The following is a guest contributed post from Hendrik van der Meer, president and co-founder of Vilynx.
Video on mobile is big and that’s no surprise. One of the most recent statistics to support this is a study from Adobe stating that mobile is quickly becoming the viewing platform of choice with smartphone share up 75% year-over-year (YoY) in 2014. While many marketers have put their focus on optimizing for the vast variety of smartphones on the market, there’s another mobile device segment that shouldn’t be forgotten just yet. The phablet – the device that everyone rolls their eyes when seeing another person holding it to their ear – is a small, but growing trend among consumers.
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
On Tuesday morning, Thumbtack.com released what it calls the “Thumbtack Small Business Sentiment Survey.”
The survey captures the economic sentiment of more than 10,000 small businesses nationwide on a monthly basis.
The U.S. Economic Census shows that over 90% of small businesses in the United States have five employees or fewer.
Posted in Announcements, News
On Monday, BusinessCreator, Inc. — a provider of all things marketing in the digital world — officially announced the launch of SEO Score Report.
The new report is billed as being a service created to audit one’s landing page for an SEO Score.
All told, it’s valuable information.
Posted in Marketing Strategy, Technology