Author Archives | michael

Yahoo In Buying Mode Again: Plans Set to Acquire Polyvore

Yahoo In Buying Mode Again Plans Set to Acquire PolyvoreYahoo!, Inc. and Polyvore, Inc. have announced a definitive agreement for Yahoo to acquire Polyvore.

Polyvore is a well-known social shopping site.

“The acquisition will enhance Yahoo’s consumer and advertiser offerings — Polyvore will strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers,” a joint statement to the media reads. “Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social) through its strong offerings in social, native, and mobile.”

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Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology0 Comments

Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging Providers

Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging ProvidersThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

Analyzing your mobile marketing campaigns and media spends can oftentimes be a daunting task — especially when marketers have to review multiple service provider platforms in order to get a comprehensive assessment of a campaign’s success. So, to help alleviate the endless hours spent evaluating all of your data, Kochava launched a new Adapter Framework that brings push and in-app messaging measurement directly into the company’s platform.

Currently, Kochava already offers mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from the initial launch through conversion and lifetime value reporting through its Mobile Attribution Platform. Now, the company’s new Adapter Framework integrates the industry’s best push and in-app messaging providers in order to support customers’ desires for a omnichannel view of both user acquisition and re-engagement efforts in a single dashboard.

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Posted in Marketing Strategy, Opinion, Technology0 Comments

D-Link Brings the Era of IoT to India

D-Link Brings the Era of IoT to IndiaThe Internet of Things (IoT) is far from just a phenomenon in North America and Europe.

In fact, India may usher in the next major market for IoT.

D-Link (India) Limited tells MMW in a provided statement that it is all set to create a stir in the Smart Home Segment.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

What’s Holding Mobile Back?

What’s Holding Mobile Back?The following is a guest contributed post from Amy Groden, Vice President of Marketing at Alpha Software.

Read the business or technology press, and you’d assume that all was clear sailing in the mobile world. From small companies to world-spanning behemoths, the press reports these companies are gaining new business, getting closer to their customers, and improving their own efficiency and productivity with a myriad of new mobile business apps.

Well, yes and no. Companies are certainly doing all that. But there are clear indicators that companies are encountering significant roadblocks from getting wider business benefits from mobile. For example, Forrester, Gartner[1] and IDC all recently released data indicating that companies are having difficulty developing more than a handful of mobile business apps, yet the data also forecasts dramatic growth in the number of mobile apps in these organizations.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Technology0 Comments

Who’s Winning Political Mobile Marketing – Democrats or Republicans?

Who’s Winning Political Mobile Marketing – Democrats or RepublicansThe following is a guest contributed post from Sean Gera, a Strategic Analyst at CallFire.

Election candidates have every aspect of their lives and campaigns scrutinized by analysts, media, and the public. Money raised is tracked down to the dollar, email correspondence is scoured, and personal matters of the past are widely debated. As a Strategic Analyst for CallFire, I wanted to test and rank the top candidates in each party for the effectiveness of one of the newer forms of election marketing – mobile marketing. SMS has established itself as one of the fastest forms of communication, not only between family and friends, but also between businesses and customers, politicians and their constituents. A majority of political candidates are using some form of mobile tactics in their campaigns, and this trend will only increase with every future election. So, is one party outshining the other when it comes to mobile communications? Yes. Read on to find out who is winning the mobile battle, including my analysis (and ranking from 1-10) of the mobile strategies for some of the most popular candidates in each party.

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Tapad Celebrates 300 Percent Revenue Increase in Cross-Device Video

Tapad Celebrates 300 Percent Revenue Increase in Cross-Device VideoThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

Media consumption has drastically changed over the past decade, with consumers opting to view TV shows, articles and other forms of entertainment almost exclusively online. Because of this, gone are the days where advertisers could simply create a catchy TV or radio spot and see a spike in sales. Now, it is crucial for companies to accommodate advertisements for the mobile consumer who is constantly on the go. With this notion in mind, it is no surprise that Tapad, the leader in cross-device marketing technology, just announced a year-over-year revenue increase of 300% within its cross-device video business.

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Posted in Marketing Strategy, Mobile Devices, Platforms, Technology0 Comments

What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

What Every Retailer Needs to Know About the TCPA, Reducing Litigation RiskAlthough it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here.

What to do? A Mobile Marketing Association webinar will provide both answers and insight. The webinar — “FCC Proposes New TCPA Laws – What Every Retailer Needs to Know About The Telephone Consumer Protection Act” — is set for Wednesday, August 5 from 1 to 2 p.m. (CDT).

It’s especially timely.

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Posted in Best Practices, Legal, Marketing Strategy, Mobile Advertising, Mobile Marketing, Privacy0 Comments

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