According to a recent exclusive from our sister site mGamingWatch, PalaCasino.com — an online and real-money gaming provider in the New Jersey market — shared details of its latest efforts.
The big news? A bigger push into mobile for Pala Casino.
The organization has just announced the launch of its first mobile app offering access to popular casino games via smartphones and tablets.
Posted in Announcements, Casino Mobile Apps, News, Platforms, Technology
Despite not getting much attention for the announcement, last month the Mobile Marketing Association (MMA) announced the availability of two outstanding new resources to help brands and publishers measure and demonstrate the impact of mobile advertising.
“The Programmatic Navigator is an interactive tool that provides greater transparency on targeting techniques as they relate to specific mobile KPIs,” said the MMA in its announcement . “The “Mobile Native Advertising – It’s Fit and Effective” overview is the latest in a series of published insights from MMA’s Mobile Native Advertising Committee. The programs serve the industry’s growing need for practical tools to assist planning in the cross-channel environment.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Smartphones, Technology
On Monday, a little birdie told us that social media titan Twitter is welcoming back to the microblogging company one of its original leaders and co-founders.
On Monday, Twitter confirmed that Dorsey is returning to serve as the company’s fourth CEO.
According to the NYT, the appointment won’t impact Dorsey’s simultaneous role as CEO and chairman of mobile payments giant Square.
Posted in Announcements, News
The following is a guest contributed post from Will Margiloff, CEO of IgnitionOne.
Acquisition costs for online customers continue to rise. Hospitality marketers need to be smart, efficient and use the best tools to reach customers across marketing channels and devices, in person and on the phone. Uncovering the right audience and persuading them to make a booking doesn’t have to be challenging. Being able to clearly define audience characteristics for key insights can help you identify and reach audiences that have a higher likelihood of engagement – with stronger results. The right marketing strategy makes all the difference, from start to finish.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms
Noticing all those ‘in-app purchases’ incorporated into apps on your smartphone or tablet?
“That’s completely fair enough,” suggests the team at Appz out of Australia this week. “Mobile app development doesn’t come cheap, and those apps marketed as ‘free’ still need to be lucrative so app developers can make more.”
But they can be a pain in the old tookis for many consumers. So how does one use them without angering the audience?
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps
The following is a guest contributed post to MMW from Julie Carter of VRJournal.
Virtual reality is not just the talk of Silicon Valley and Hollywood — there’s more and more action on this new technology on college campuses across the nation.
In fact, the Emerging Analytics Center (EAC) at the University of Arkansas at Little Rock (UALR) will host a Virtual Reality Open House event October 16-17.
“Attendees will explore and experience the intriguing dynamics of virtual and augmented reality that include; scientific applications, engineering environments, architectural designs, training activities, educational experiences, business analytics, and art spaces,” reports Arkansas Matters.
Posted in Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
AcuteCare Telemedicine Tapped for Promising New Telestroke Program
AcuteCare Telemedicine Tapped for Promising New Telestroke ProgramGeorgia-based Emory Saint Joseph’s Hospital is improving treatment for stroke patients with the launch of a new Telestroke program.
Dragon Medical Advisor: New Computer-Assisted Physician Documentation for ICD-10 Unveiled
This week, Nuance Communications formally launched Dragon Medical Advisor, which the company describes as being a next generation Computer-Assisted Physician Documentation (CAPD) solution that automatically provides real-time quality feedback to physicians while they are documenting patient encounters.
Posted in Announcements, mHealth, News