Author Archives | michael

Mobile-Focused Firm Scores Industry Props

Mobile-Focused Firm Scores Industry PropsOn Thursday morning, MMW was briefed by the team at mobile ad platform Motive Interactive, which has earned the Globee Fastest Growing Private Companies in America impressively in four out of the six categories: Customer Base Growth, Profit Growth, Sales Revenue Growth and Revenue per Employee Growth.

If you’re not familiar, the annual Globee Awards program encompasses what we’re told is “America’s best in Customer Base Growth, Partners and Distribution Growth, People Growth, PR and Marketing Growth, Products and Services Growth, Profits Growth, Revenue per Employee growth, Sales Revenue Growth, Service and Support Growth, and Strategic Alliance Growth.”

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Posted in Mobile Advertising, Platforms, Technology0 Comments

Ad Platform Touts Epic Growth

Ad Platform Touts Epic GrowthRevMob, a mobile ad platform for global publishers, developers and advertisers, announced this week that it now reaches 900-plus million unique users each month, making it one of the largest mobile ad networks in the world.

According to an in-depth report from Mobile Advertising Watch, the company has also surpassed 23,000 clients.

The original creators of the popular mobile game Ant Smasher, RevMob credits its developer roots, best-in-class technology and dedication to customer support for its exceptional growth and performance milestones.

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Posted in Announcements, Mobile Advertising, News, Platforms0 Comments

PayPal Backs Down on User Requirement to Agree to SMS Messages

PayPal Backs Down on User Requirement to Agree to SMS MessagesIf you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s recent revision to its newly revised terms of service (TOS).

PayPal has decided to revise the revision as it were. The upcoming TOS does not require its customers to agree to receive autodialed calls or SMS ads, the company said recently.

“We will not use autodialed or prerecorded calls or texts to contact our customers for marketing purposes without prior express written consent,” Senior Vice President and General Counsel Louise Pentland said in a blog post. “We respect our customers’ communications preferences and recognize that their consent is required for certain autodialed and prerecorded calls and texts.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, Mobile Payments, News, Platforms0 Comments

Opinion: Progressing IoT From Neat to Necessary

Opinion Progressing IoT From Neat to NecessaryThe following is a guest contributed post to MMW from Janelle McCarthy of Raster.

The internet of things (IoT) is the network of devices that are becoming connected to each other as well as to people and it’s pushing its way to the foreground of technology, but sometimes in a questionable way. Many IoT devices that have been created in the beginning have been pretty neat, but not really necessary. Tons of these gadgets are cool and interesting but don’t have a meaningful purpose and don’t necessarily make our lives any easier.

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Posted in Announcements, Developer, News, Opinion, Technology0 Comments

Let the Patent Wars Begin! TechIPm Opens Consulting Service for Post-Smartphone Tech

Let the Patent Wars Begin TechIPm Opens Consulting Service for Post-Smartphone TechHere comes a new batch of technology — everything from IoT to virtual reality to drones and robots and more.

Need a patent for that? You will.

That’s why TechIPm — obviously getting a jump on this coming deluge — has announced the addition of a patent research and strategy consulting service.

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Posted in Mobile Devices, Platforms, Smartphones, Technology0 Comments

AOL, Microsoft Expand Mobile Advertising Partnership

AOL, Microsoft Expand Mobile Advertising PartnershipAOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

The markets include the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan.

AOL will represent inventory from across Microsoft’s suite of well-known online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
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Posted in Mobile Advertising0 Comments

Does Talk Radio Still Work for Marketing Industry Leaders & Businesses?

Does Talk Radio Still Work for Marketing Industry Leaders & BusinessesThe following is a guest contributed post from Marsha Friedman, a public relations expert and CEO of EMSI Public Relations.

Prospective clients often have questions for me about how they can best promote themselves or their businesses, but many seem surprised when one of my suggestions is talk radio.

“Does anyone actually listen to talk radio anymore?” they ask.

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Posted in Marketing Strategy0 Comments

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