Author Archives | Kathleen

SXSW Banks on Brightcove for Live and On-Demand Video Experiences

SXSW Banks on Brightcove for Live and On-demand Video ExperiencesThe team at Brightcove, a provider of cloud services for video, tells MMW that South by Southwest (SXSW) will use Brightcove’s suite of video technologies to deliver live and on-demand video experiences for its 2015 event.

SXSW 2015 runs March 13-22 in Austin, Texas.

The annual SXSW Music, Film & Interactive festival brings together tens of thousands of influential and innovative people worldwide for cutting-edge technology presentations, top film premieres, and one of the world’s largest music festivals featuring nearly 2,000 acts.
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Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking

Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile TrackingTurn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing an about-face.

The company has been blasted for “using a persistent numerical identifier that Verizon attaches to the Internet traffic of its mobile customers to recreate a history of a person’s web browsing traffic even if a person has deleted the record,” according to Reseller News. “However, Turn maintains there’s nothing wrong with using Verizon’s UIDH header to recreate cookies.”

The beef? While Verizon uses the tracking number — known as a UIDH (Unique Identifier Header) — for two advertising programs, the company has been criticized for “labeling” internet traffic that allows third-parties including Turn to use it for marketing.

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Mobile Internet on The Rise in India

Mobile Internet On The Rise In IndiaAccording to a 2014 report by the Internet & Mobile Association of India and IMRB International, 2014 showed rapid growth in the mobile internet industry throughout India. But 2015 is expected to surpass 2014’s growth by a wide margin.

During 2014, mobile internet use grew 26%, and is forecast to grow 23% within the first 6 months of 2015. When looking at rural users, growth is also steadily on the rise and is expected to grow an additional 18% during 2015.

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China Now Dominates Tablet Usage in APAC

China Now Dominates Tablet Usage in APACTablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015.

“That will be up 16.7% over 2014 usage levels, and double-digit growth will continue through 2016. In 2018, growth will have slowed to 7.4% for a total of 435.5 million tablet users in China,” eMarketer reveals.

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Email Open Rate in UK Shows Increasing Activity on Mobile

Email Open Rate in UK Shows Increasing Activity on MobileWhat’s the skinny on email marketing in the mother country?

Interestingly, December research from email intelligence company Return Path indicates that mobile is having a deleterious effect on consumer emailing habits.

“(The research) found that the percentage share of email opens in the country across mobile, desktop and webmail platforms was heavily weighted in favor of mobile, with 62 percent of Return Path UK client emails opened that way,” noted eMarketer. “This was well ahead of any other country tracked; the U.S. was some way behind, with a 48 percent share of opens coming via mobile.”

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Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”

Could multiple beacon messages be a turn-off for consumers? It certainly appears so. Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.

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CA Gov. Jerry Brown Signs Smartphone ‘Kill Switch’ Bill Into Law

CA Gov. Jerry Brown Signs Smartphone 'Kill Switch' Bill Into LawOn Monday, California Governor Jerry Brown signed into law a bill that requires all smartphones sold in the state of California to feature a so-called “kill switch.”

The purpose of the technology is to give smartphone owners the ability to render their device unusable should it be lost or stolen, helping to prevent identity theft and financial fraud.

The enacted bill clearly defines what all smartphones must offer by July 1st, 2015:

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