Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their mobile ad spend.
The company said it realized there’s too many mobile networks that are willing to take adverting dollars without providing any sort of analytics to show whether a campaign had a measurable affect on the advertiser’s goals. “It’s too easy in mobile to spend money on campaigns that produce no usable data to optimize against,” explained TapIt’s co-founder Justin Barr. “Tracking conversions shows advertisers which creatives, platforms, sites and more are converting and the advertiser can immediately stop spending where they’re getting little or no return.”
Posted in Android, Announcements, Developer, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Networks, Mobile News, Mobilize, Smartphones, Tablet Devices
That was quick. Our friends over at Velti have already pulled metrics to analyze the costs associated with upgrading to the iPhone 5 — both for consumers and developers — and even produced the infographic below. And no, we’re not just talking about the basic cost of upgrading to the latest iteration.
“With its new size and features, the iPhone 5 can end up costing a lot more than the surface price of the phone itself,” the company said.
Posted in Announcements, Infographics, iOS, Mobile Devices, Mobile News
Though it’s only been a few hours since the announcement of the iPhone 5, we’re already starting to field industry reaction and comments — both good and bad.
One of the larger disappointments felt within the mobile commerce industry was the lack of Near Field Communication (NFC) on the iPhone 5. But does it matter? This was the question posed by AIRTAG CEO Jérémie Leroyer, who provided the following statement to MMMW;
“The iPhone5’s incompatibility with NFC does not drastically affect the Mobile Shopping eco-system at this point in time. Right now what will continue to move things forward enough so that eventually an iPhone will be NFC compatible, are Mobile solutions that focus more on the end user and transforming behavior. To get people shopping by mobile, especially in the in-store environment will make the idea of using an NFC enabled phone much more relevant. PassBook in a way is still an introduction to Mobile Shopping; but there has been no time to affect behavior, so in a year an NFC enabled iPhone would be much more relevant.”
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile News, Mobile Shopping, News, NFC
Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship. If you haven’t already, be sure and register now!
This webinar will discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention. “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains. “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, Push Messaging, Resources, Smartphones, Webcasts
It’s been announced that app monetization exchange, inneractive, has secured a series B round worth $3.5M, bringing total funding for the company to $8.5M.
The new round was led by Evergreen Venture Partners along with new and existing private investors from both Europe and the U.S. Evergreen had led inneractive’s series A back in 2010 as well. The company said it plans to use the new cash infusion for continued global expansion and to bring on additional talent.
Posted in Announcements, Mobile Advertising, Mobile Devices, News
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers?
Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention. “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains. “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”
Posted in Announcements, Developer, LBS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, News, Proximity, Push Messaging, Smartphones, Webcasts
Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising.
The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. However, a surprisingly high 74 percent replied that their favorite brands have not advertised to them on their mobile devices, representing “a significant missed opportunity for companies and their advertising agencies,” according to the company.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile News, Mobilize, News, Smartphones