Author Archives | joseph

Consumers Racing Toward Big Retailer Mobile Coupons

While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons.

As major retailers escalate their incorporation of mobile coupons into all facets of their marketing strategy, consumers have begun searching for coupons not only at home on their computer or mobile device, but when they’re actually shopping at bricks and mortar stores.

John Faith, senior vice president of external affairs at RetailMeNot Inc., tells Mobile Commerce Daily that ‚Äúretailers have an opportunity to combat showrooming by reaching those consumers when they are engaged and ready to make a purchase.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Payments, News, Platforms, Predictions, Resources, Smartphones, Technology6 Comments

The Eye Opening Possibilities of Google Glass and Mobile Marketing

Everyone is talking about Google Glass. And this time, usage of the phrase “game changer” may not be an exaggeration.

On Wednesday, Google opened our eyes to the myriad of possibilities born of a remarkable wearable technology that is being hailed as one of the most significant advancements in personal computing in recent years.

A sleek technology designed for the human face, Google Glass delivers a killer augmented reality experience that will undoubtedly have profound implications on how we interact with the world around us.

Continue Reading

Posted in Announcements, Augmented Reality, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, SMS / Text, Technology2 Comments