The 2015 Mobile Payment Security Study, conducted by ISACA, surveyed over 900 cybersecurity professionals and revealed that 47% said that mobile payments are not secure and carry significant perceived security risks.
87% predict that there will be a large increase in the number of mobile payments data breaches over the next 12 months. Chargebacks911 COO, Monica Eaton-Cardone, says that this perceived lack of security has had a negative impact on its adoption.
Posted in Mobile Commerce, Mobile Payments
Emarsys, the B2C Marketing Cloud, has just announced the results of their 2015 Advertising Week Survey on Americans’ perspectives on marketing and advertising campaigns from retailers and e-commerce companies. The survey was conducted online by Harris Poll from September 9-11, 2015 among 2,120 adults.
Key findings include:
- 81% of Americans want to receive advertisements from retailers and e-commerce companies
- 57% want to hear from them when there is a sale or promotion
- 47% said they want to hear from retailers and e-commerce companies when something they’ve been looking at becomes cheaper
Posted in Announcements, News
Moovweb, a self-proclaimed pioneer in powering engaging mobile experiences for the world’s leading brands, has just introduced MoovCheckout, the industry’s “only solution” that enables businesses to directly control and optimize checkout flow and reduce shopping cart abandonment- radically increasing conversion rates. This uses the practices of e-commerce usability and integrates rich checkout analytics in one easy solution.
According to a company demo, MoovCheckout allows marketers to make informed decisions based on actionable insights and benchmarks to increase mobile conversion rates by as much as 25%.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms
This week, Chicago based mobile marketing startup Warbler officially launched. With offices in Chicago, London, and Melbourne, Warbler touts itself to be intelligent mobile technology that automatically identifies and implements marketing opportunities for small businesses, empowering smaller brands.
The platform automatically guides marketers toward the most efficient route to growing, rewarding, and monetizing their customer base. It then chirps marketing campaign suggestions to the marketer’s mobile device.
For example, a campaign generated for a retailer may read “Chirp! You currently have 43 customers within 300 yards of the store. Invite them in!” A restaurant owner might receive “Chirp! You have 4 spare tables tonight! Ask customers to spread the word about tonight’s Prime Rib Special and earn 5,000 points for each referral.”
Posted in Marketing Strategy, Mobile Marketing, Technology
Where2GetIt, a provider of location-based digital marketing solutions, tells MMW that the company has changed its name to Brandify.
The change was made official September 17 at the company’s inaugural Brandify Summit in Marina Del Rey.
The firm is pioneering services to help companies evaluate and optimize their brands. By incorporating both Brandify and Where2GetIt under the Brandify name, their platform is capable of assessing the digital strength of a brand in individual markets and provides the tools necessary.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Boost Media, DialogTech, and IgnitionOne have announced a partnership formed to improve marketers’ ability to drive enhanced digital advertising performance across search, social, and display.
The partnership aligns Boost Media, the leader in creative optimization marketing technology, with DialogTech, the market leader in call analytics and delivery, and IgnitionOne, a comprehensive marketing cloud leader.
Working together will allow marketers to expand their marketing strategy through innovative ways of accessing data and applying actionable insights across every marketing channel.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Partners, Platforms
Michele Pariza Wacek, a marketing specialist who opened her own company, Michele PW/Creative Concepts and Copywriting LLC, specializes in love-based copywriting for entrepreneurs and zeros in on words people can use in their marketing and communication to persuade people to take the best action.
She is the author of two books, “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” and the “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy that Attracts, Inspires and Invites”. She preaches a simple message: love, not money, makes the world go round. She offers simple ways to place caring and compassion for prospect and customers at the forefront of all marketing communications.
Posted in Marketing Strategy, Technology