Pixalate, the enterprise analytics and security platform, is issuing a cybersecurity threat advisory about the discovery of Xindi botnet and has released a report announcing its discovery of Xindi.
Xindi is a Windows-based botnet developed by fraudsters to exploit a critical vulnerability (the Amnesia Bug) in the Internet advertising protocol (Open RTB v2.3) by turning enterprise and university networks into botnets that launch attacks on advertising exchanges.
It is the first botnet of its kind to attack and exploit the OpenRTB protocol to gain profit from programmatic advertising. It has affected 6-8 million reputable network machines in more than 5,000+ reputable organization, including more than 10% of Fortune 500 organizations, 1,500 university networks, and more than 200 financial and government organizations. Xindi is costing advertisers an estimated $246 million per month and will cost advertisers an estimated $3 billion by 2016.
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology
A Chief Experience Officer (CXO) is an emerging role tasked with looking at the bigger picture for a company and brand. They are positioned to advocate for your audience to ensure a seamless experience throughout the customer’s journey.
Len Devanna is the President of Trepoint, recently shed light on what a Chief Experience Officer can do to elevate your customer journey and your brand).
Posted in Marketing Strategy
DialogTech , provider of the only end-to-end call attribution and conversion platform for “data-driven marketers,” has just announced the release of SpamSentry as part of the DialogTech Voice360 platform.
SpamSentry is an adaptive, machine-learning application that stops fraudulent and unwanted calls before they reach a company’s sale team and prevents spam call data from appearing in the analytics that marketers use to measure the performance of mobile marketing campaigns.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Spam, Technology
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best customer experiences across digital screens? How can retailers grow their business during the busy season and into the New Year?
Persio, a multi-channel marketing and “decisioning” platform, has put together key data from a retailer’s recent holiday campaign through utilizing niche marketing strategies.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
David Meerman Scott is a marketing strategist, bestselling author of ten books, and adviser to companies such as HubSpot.
MMW has learned that his guide to the future of marketing, The New Rules of Marketing & PR, is back with new insights into the latest social media and content marketing strategies.
The international bestseller has sold more than 350,000 copies in over twenty-five languages. It guides readers with a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Mintigo, the key player in the world of predictive marketing, is rolling out Predictive Campaigns this morning.
Predictive Campaigns, we’re told, utilizes data and machine learning to increase the marketing effectiveness throughout the customer’s omni-channel journey. The process engages sales prospects with the right message, at the right time, through the right channel – while also arming marketing and sales departments with the deep data needed to break into untapped markets.
Omni-channel addresses mobile, chat, social, video, rich content, display ads, among others. Today’s marketing automation systems are largely “batch and blast” and ignore many of the channels of communication or the messages lack customized value.
Posted in Mobile Marketing
Xocial, a new platform, is designed to inspire and measure social good. It encourages positive social acts and rewards them using brands marketing power.
It is built on the universal appeal of online ratings, the proven link between gratitude and happiness, the human love for competition, and of course, a trusted algorithm, those behind the platform note.
Individuals, organizations, and brands can use Xocial to recognize day-to-day contributions in the workplace and community, create campaigns focused around a cause, and fund efforts aimed at making a difference.
Posted in Marketing Strategy