Toronto-based iSIGN Media Solutions Inc. informed MMW ahead of the weekend that the company has just signed a contract with ALLOver Media, LCC to be the “exclusive third-party advertising reseller” for iSIGN’s National Mobile Network (NMN).
According to details shared in a news release, AOM has grown to 135 employees and 1,700 clients in the USA and Canada, making it the largest alternative out-of-home platform in North America.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
FunMobility, a digital shop that specializes in designing mobile-first campaigns, developed an interactive mobile web experience for Chiquita Bananas and box-office hit movie Universal’s Minions.
This combines a physical product (bananas) and a mobile-based campaign where shoppers scan the fruit produce labels with their smartphones to access interactive digital Minions content. By scanning and collecting up to 32 stickers found on any Chiquita banana, shoppers can win instant digital content, rewards, and even a trip to London.
Posted in Mobile Advertising
Last Thursday, Appnext, an app monetization and distribution platform, announced its native video ad solution that allows app publishers to integrate and distribute app trailers using a Cost-Per-Install (CPI) based model which produces engaged users and results in higher retention rates.
According to details shared with MMW, the video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. This new solution streams app trailers for game and utility apps in various lifestyle verticals (news, dining, health, gaming, etc.).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News
This week, DialogTech announced the launch of DialogTech for Mobile Marketing, the first and only “comprehensive marketing solution for tracking, controlling, and optimizing revenue-generating inbound phone calls from mobile advertising” generated from any mobile source.
MMW is told that marketers now have the ability to pinpoint exactly which mobile marketing source (channel, program, ad, keyword search, app, email, video, etc.) drove each call and uses ROI data to see what’s actually driving revenue. It also includes the most accurate keyword-level attribution technology for Google Call Extensions.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Technology
Advertising fraud has become a systemic problem and a top concern for marketing organizations everywhere.
As nearly 75% of all advertising is purchased through programmatic channels, this translates into a $6 billion problem. To address this issue, Pixalate, Inc., a leader in fraud protection and data intelligence, introduced Pixalate Security Threat Intelligence Dome on Tuesday as part of their Pixalate Fraud Intelligence Platform.
This is the industry’s first-ever programmatic advertising fraud prevention hardware appliance that prevents fraud from entering programmatic advertising systems.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Security, Platforms, Technology
Brightwheel, an innovative mobile platform for early education, announced that they have raised $2.2 million in seed money which has helped them with their latest launch.
A free and easy-to-use mobile SAAS platform created for early education, Brightwheel’s offerings includes daycare, preschool, and afterschool programs.
Although 64% of American adults own a smartphone and the childcare market is $45 billion, there’s a lack of innovation in technology to improve childhood education.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Technology
iNexxus, a leading digital marketing agency, proves that there is a positive correlation between quality content marketing and ROI and that marketing agencies that shift their strategies from placing the spotlight on keywords and pageviews to providing individual-centric content marketing are delivering results and improving ROI.
iNexxus has seen that as you cater your content to your identified target audience, provide them with quality, engaging, and accurate information, you enhance your brand’s reputation and loyalty which ensures more followers, visits, and sales. iNexxus’ individual-centric content marketing strategy utilizes analytics to gain audience and individual interest and behavior understanding, driving more tailored and efficient campaigns.
Posted in Announcements, Marketing Strategy, News, Technology