Author Archives | Jessica

DialogTech for Mobile Marketing Pinpoints Callers

DialogTech Mobile Marketing Pinpoints CallersThis week, DialogTech announced the launch of DialogTech for Mobile Marketing, the first and only “comprehensive marketing solution for tracking, controlling, and optimizing revenue-generating inbound phone calls from mobile advertising” generated from any mobile source.

MMW is told that marketers now have the ability to pinpoint exactly which mobile marketing source (channel, program, ad, keyword search, app, email, video, etc.) drove each call and uses ROI data to see what’s actually driving revenue. It also includes the most accurate keyword-level attribution technology for Google Call Extensions.

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Pixalate Launches First Security Hardware Appliance for Advertising

Pixalate Launches First Security Hardware Appliance for AdvertisingAdvertising fraud has become a systemic problem and a top concern for marketing organizations everywhere.

As nearly 75% of all advertising is purchased through programmatic channels, this translates into a $6 billion problem. To address this issue, Pixalate, Inc., a leader in fraud protection and data intelligence, introduced Pixalate Security Threat Intelligence Dome on Tuesday as part of their Pixalate Fraud Intelligence Platform.

This is the industry’s first-ever programmatic advertising fraud prevention hardware appliance that prevents fraud from entering programmatic advertising systems.

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Brightwheel’s Mobile Application is a Bright Idea for the Classroom

Brightwheel’s Mobile Application is a Bright Idea for the ClassroomBrightwheel, an innovative mobile platform for early education, announced that they have raised $2.2 million in seed money which has helped them with their latest launch.

A free and easy-to-use mobile SAAS platform created for early education, Brightwheel’s offerings includes daycare, preschool, and afterschool programs.

Although 64% of American adults own a smartphone and the childcare market is $45 billion, there’s a lack of innovation in technology to improve childhood education.

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iNexxus Finds Individual-Centric Content Improves ROI

iNexxus Finds Individual-Centric Content Improves ROIiNexxus, a leading digital marketing agency, proves that there is a positive correlation between quality content marketing and ROI and that marketing agencies that shift their strategies from placing the spotlight on keywords and pageviews to providing individual-centric content marketing are delivering results and improving ROI.

iNexxus has seen that as you cater your content to your identified target audience, provide them with quality, engaging, and accurate information, you enhance your brand’s reputation and loyalty which ensures more followers, visits, and sales. iNexxus’ individual-centric content marketing strategy utilizes analytics to gain audience and individual interest and behavior understanding, driving more tailored and efficient campaigns.

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American Girl Ventures into Digital Play Experience

American Girl Ventures into Digital Play ExperienceMattel Inc.’s American Girl brand has launched a mobile application that enables users to make virtual friendship bracelets and share them, as well as a microsite designed to coincide with its new Truly Me doll and accessories line.

Made for desktop, it may be used on mobile and tablet devices, however, the format remains the same as the desktop site which often turns away users. They have not created a mobile-optimized site for consumers.

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National TV Ad Dollar Decrease as Digital Increases

National TV Ad Dollard Decrease as Digital IncreasesAccording to a recent report from Media Post, though double-digit-percentage TV scatter revenue gains in April have helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks have declined for the month.

In a report by Standard Media Index, cable TV networks were down 7%, with broadcast networks off 8%, representing 80% of the market.

Broadcast networks saw an 18% gain in scatter revenue but at 12% decline in upfront money placed in April all while cable improved 5% in scatter but was down 9% in upfront dollars.

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China Mobile Buying Habits Revealed by New Poll

China Mobile Buying Habits Revealed by New PollAccording to eMarketer, a March 2015 poll conducted by Analysys International Enfodesk on Chinese teen and adult mobile buyers found that their preferred time to shop on their mobile devices was after 9pm, with nearly half of them in the country choosing that as their preferred time. No other part of the day cracked 20% and the No. 2 preferred time slot for mobile shopping was 3pm to 6pm, at 17.7% of respondents.

Also according to the survey, China’s mobile buying is not happening on the go. Those who prefer shopping at night also prefer shopping from their home as 85.2% of them said that was their primary mobile shopping location. 9.1% primarily shopped at work or school and only 1.8% said public places such as restaurants and malls.

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