Author Archives | Jerry Jascoviak

Mobile Payment Tech Not Only Popular But Practical for Personal, Business Use

Mobile Payment Tech Not Only Popular But Practical for Personal, Business UseImagine returning home from your favorite coffee shop only to discover that your wallet is missing. Now what do you do? You have to cancel all of your credit cards and protect your personal information to prevent theft.

Now imagine that the same thing happens, but it’s your cell phone. It can be much more challenging for the thief in question because whoever gets your phone needs to have your exact fingerprints and know your pin numbers.

So which of these two scenarios makes you feel safer?

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Posted in Mobile Advertising, Mobile Commerce, Mobile Payments0 Comments

Can Marketers Boost Chances of Mobile Commerce Success with the Touch of a ‘Button’?

Can Marketers Boost Chances of Mobile Commerce Success with the Touch of a ‘Button’Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information.

Money is being dumped at record speeds into advertising and perfecting apps for your shopping needs. However, if people do not use it for the purpose of shopping, what’s the point of focusing finances on an area that isn’t seeing a good return?

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Technology0 Comments

Selfies May Soon Become Your New Mobile-Centric Password

Selfies May Soon Become Your New Mobile-Centric PasswordRemember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future.

MasterCard is currently beta-testing with 500 people the use of a selfie as their password.

Many phone creators are already on board with this breakthrough idea. Apple, Blackberry, Samsung Microsoft, and even Google are all aid to be excited to implement this new security feature.

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Posted in Platforms, Privacy, Smartphones, Technology0 Comments

Mobile Helps Music Festivals Create New Ways to Cross Promote

Mobile Helps Music Festivals Create New Ways to Cross PromoteImagine being at Lollapalooza and a commercial for a sponsor pops up in your phone’s screen when all you want to do is determine who you want to see. You are not going to pay attention to sponsors or promotions at that exact moment. Or even worse, most will not pay any attention at all during a concert itself.

Now instead, let’s say you’re at Bonnaroo and you only booked the basic package. You get there and then receive a text offer to upgrade to a nicer room with better amenities at a discounted price. It’s not during a show or on television where you’re more likely to miss it, but on your smartphone and a calmer junction. The likeliness you take up that offer would increase.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing0 Comments

Mobile for a Good Cause: Full Society’s App Feeds You and Those in Need

Mobile for a Good Cause Full Society’s App Feeds You and Those in NeedHow many times have you been at a bar or restaurant and getting the check can take just as long as getting your meal? With Full Society’s new app, that can all change, while at the same time help those less fortunate.

Finishing up funding through an Indiegogo campaign, Full Society hopes to have this app (yet to be named) out in full mainstream distribution soon.

The personal benefit of this app is eliminating the stress of having to wait for the bill, especially if you are running late for an engagement. However, the greater public benefit to the app is that it also allows you to donate to charity organizations to help those who are hungry.

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Posted in Mobile Apps, TechnologyComments Off on Mobile for a Good Cause: Full Society’s App Feeds You and Those in Need

Supercuts’ New Mobile Features Make You ‘Ready to Go’

Supercuts New Mobile Features Make You Ready to GoThe folks at Supercuts have made some new upgrades to their online presence in addition to creating a mobile app. The new features now let customers make appointments online and to check-in upon arrival. The app even allows customers to manage same day service.

Along with the check-in option, Supercuts, like some other popular hair salons, has added a hot towel treatment.

“Supercuts has introduced a new complimentary Hot Towel Refresher as a finishing touch to every haircut,” the company says. “At the end of each cut, an expert Supercuts stylist uses a hot towel infused with soothing tea-tree oil to wipe away hairs from the guest’s hairline and neck so guests feel clean and ready to go.”

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Posted in Android, iOS, Mobile Apps, Platforms, TechnologyComments Off on Supercuts’ New Mobile Features Make You ‘Ready to Go’

Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud

Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad FraudHow many times have you accessed an online ad only to have it take you to something completely different? Or even worse, steal your information? Well, if this has happened to you, you are not alone.

Fear not, however, Yahoo and Google are taking action to stop it. These two powerhouse companies are attempting to have all of their online ads HTTPS encrypted. In this way, you would know the ad you’re clicking on is legitimate.

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Posted in Announcements, News, Platforms, TechnologyComments Off on Google, Yahoo Taking Serious Steps to Mitigate Online and Mobile Ad Fraud

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