A story by Larissa Faw at MediaPost recapped some insights from a recent Advertising Week panel on the topic of Los Angeles (LA) as the “new center of the ad world.”
“There are many signs that point to Los Angeles’ emergence as a creative center from Jay-Z and Beyonce heading West, GQ magazine proclaiming LA’s downtown as the next great city to several tech companies, such as Snapchat, deciding to locate in Silicon Beach,” the MediaPost story begins.
LA has a unique culture and a handy location, for starters.
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Technology
Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
Posted in Announcements, Mobile Devices, Mobile Social, News
Published reports this week indicate that Qualcomm plans to invest some $150 million in Indian startups.
The news follows recent meetings between Indian heads of state and company executives.
According to Medianama, Qualcomm will invest in IOT startups, but few other details are known, particularly with regard to which startups.
Posted in Announcements, News
It’s a big deal, folks.
comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater insight to advertisers about the type of content that consumers are watching and what types of ads are reaching them (and on which platforms).
Under the deal’s terms, each share of Rentrak will be converted into the right to receive 1.15 shares of comScore, valuing Rentrak at $732 million, compared with Tuesday market value of $697 million. Rentrak stockholders would receive $47.69 per share, a 9.9% premium, based on Tuesday’s closing prices. ComScore currently has a market capitalization of $1.7 billion.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Marketing, Technology
BIA/Kelsey and Matrix Solutions have a plan to combine forces.
Now, BIA/Kelsey’s industry know-how and Media Ad View solution will be put into high gear to serve Matrix CRM & Sales Intelligence platform users.
Matrix Solutions is a leading provider of media customer relationship management (CRM) and sales intelligence software. BIA/Kelsey is a leading research, consulting, and advisory service firm focused exclusively on local media.
“Media Ad View tracks local ad dollars, providing advertising estimates at a local and national level, as well as detailed spending reports by category, such as automotive, restaurants, and more,” a joint statement reads. “Matrix users will be able to leverage such data in addition to their own managed data right within Matrix to gain a more comprehensive view of the market.”
Posted in Mobile Devices, Platforms, Technology
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc., powers a leading national location-based mobile advertising and app engagement network.
Now the company has announced its new partnership with Mobeam. Mobeam is a leader in in-store mobile barcode beaming technology. The firm’s patented light-based beaming technology overrides technical barriers to enable point of sale (POS) red laser scanners to read barcodes on Android mobile devices.
“Mobeam will integrate Mobiquity Networks’ software into its popular Beep’nGo app, enabling it to deliver smarter and more convenient ways to pay and save while shopping,” a statement provided to MMW reads.
Posted in Mobile Advertising, Mobile Marketing
App developer and tech startup Zonetail Inc. tells MMW that it has raised $2.3 million CDN in Series A financing through private investors.
The round of financing will help further develop its “anchored local” white-label hotel app, and grow its market and revenue.
If you’re not familiar, Zonetail calls itself the world’s first free mobile app and platform, custom branded to hotels, which connects guests to the full range of hotel services and businesses in the surrounding neighbourhood.
Posted in Marketing Strategy, Mobile Apps