There are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of mobile-only coupons. With the impressive growth in mobile coupon distribution and use in the past few years, eMarketer created their first-ever forecast for companies providing mobile coupons.
Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:
Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Platforms, Technology
Apple Pay, the mobile money platform introduced by Apple last year, has reached a level of popularity that can only be described as “out of this world.”
Perhaps that’s why NASA is the among the latest supporters of the payments platform.
On Tuesday, Apple augmented the list of organizations and financial institutions to adopt Apple Pay. And among the most obvious additions is the NASA Federal Credit Union.
Posted in Announcements, Mobile Payments, News, Resources
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from pushing ahead with the development.
BlackBerry recently inked a deal with T-Mobile US. The objective of the forged partnership is to bring the BlackBerry Classic to the Un-carrier’s Data Strong network and its approximately 57 million individual and business customers.
This new partnership begins by bringing together the productivity and security of the BlackBerry Classic and T-Mobile’s industry-rattling Un-carrier for Business initiative.
Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Predictions, Smartphones
We knew it wouldn’t be pretty. But this is just downright ugly.
According to the latest industry data, marketers continue to miss their marks when it comes to accurately targeting and personalizing marketing messages to consumers.
Just how off is the aim of many marketers? New research and a corresponding data-filled infographic from Aimia Institute aims to answer that question.
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Mobiquity Networks, which lights up a national location‐based mobile advertising and app engagement network, had some news to share with MMW this week.
The company, we’re told, has partnered with Macerich to be the provider of beacon-based advertising services throughout Macerich’s collection of high-performing shopping centers in “attractive U.S. markets.”
For Mobiquity Networks, the deal represents a significant footprint expansion and cements the company’s position as the definitive leader in mall-based retail beacon networks.
Posted in Uncategorized
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
How Can Small Business Marketers Do A Better Job? For Starters, ‘Get a Strategy’
It’s not so easy for small business marketers to handle the huge job of content marketing. But the Content Marketing Institute (CMI) 2015 “Small Business Marketing Trends-North America” study shows that paramount among the needs of small businesses is having a guiding strategy.
MMA: How to Create Mobile-Friendly Customer Journey
What’s the most necessary move for major brands and marketers? That’d be moving to mobile and making that experience great for customers. And what’s the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it.
Posted in Announcements, Mobile Devices, Mobile Marketing, News
GE is about to brighten up your world — literally.
Beth Comstock, President & CEO, GE Business Innovations, was given the job of making the big announcement.
On Monday, GE confirmed plans “to engineer intelligent, color-changing LED lighting compatible with Apple’s HomeKit.”
Posted in Announcements, News, Technology