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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
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Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

‘NICE’ Job: NICE Systems Tapped as Best Video Analytics Solution

'NICE' Job NICE Systems Tapped as Best Video Analytics SolutionNICE Systems announced this week that it is the winner of a 2015 Airport, Seaport, Border Security award from Government Security News (GSN).

NICE Suspect Search was recognized as the Best Video Analytics Solution in the surveillance systems category.

If you’re not familiar, NICE Suspect Search is a video analytics technology that can “quickly locate and retrace the movements of a suspect, lost child, or other person of interest within a video surveillance network.”
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Is Your Wrist Ready for Advertising?

Is Your Wrist Ready for AdvertisingIs your wrist ready for advertising? The team at PubNative certainly thinks so.

This week, the company — a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web — announced the launch of full support for native ads displayed on the Apple Watch.

With PubNative’s technology, publishers can integrate custom ad formats specifically tailored to the user experience of their app on the Apple Watch, while brand advertisers such as ING-DiBa, a Frankfurt-based bank, are benefitting from customized native integrations on premium inventory.

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Posted in iOS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

mHealth News The Headlines You Might Have Missed

mHealth News The Headlines You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Kaiser Permanente Rolls Out ‘Be Brave’ Initiative
Kaiser Permanente Southern California is bringing a brave message to the world. As detailed in an announcement this morning, The Special Olympics Athlete Oath is “Let me win. But if I cannot win, let me be brave in the attempt.”

New Alliance Helps Push Secure Payment Processing Devices to Healthcare Organizations
In what the partners describe as an effort to help healthcare providers comply with upcoming fraud-liability standards and protect their patients, Experian Health tells mHealthWatch that it has joined forces with AxiaMed and Ingenico Group to deliver a new solution on digital payments.

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Posted in mHealth, Mobile Devices, Platforms, Technology0 Comments

InMobi Taps New Talent To Lead Global Business Development

Swrve Serves Up Something New in Mobile Predictive MarketingInMobi announced this week that the leading mobile ad company has tapped Bob Bahramipour to lead InMobi’s Global Business Development efforts.

Most recently, Bahramipour was the CEO of Gigwalk.

These days, he’ll report directly to Abhay Singhal, CRO (Chief Revenue Officer) and Co-founder of InMobi.
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Posted in Announcements, Mobile Advertising, News, Technology0 Comments

Another ‘Tidal’ Wave of Change for Apple Music Competitor

Another 'Tidal' Wave of Change for Apple Music CompetitorWith only a matter of days to go before Apple Music launches, one of the already established players in the streaming music industry is experiencing another high-level leadership shake up.

Bloomberg confirms that the Jay Z-based music-streaming company Tidal is getting another CEO.

Interim Chief Executive Officer Peter Tonstad is the second CEO to leave the company in since spring.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Apple Focusing on Retail Growth, iPhone Sales in India

Apple Focusing on Retail Growth, iPhone Sales in IndiaThink China is the only global market with which Apple is obsessed? Think again.

Apple is focused heavily on India today. And that focus is growing more intense over time.

“Apple is planning more than a twofold expansion of its retail reach in India to double iPhone sales in each of the next three years to achieve fresh targets set by the company’s US parent amid stiff competition in the premium smartphone segment from a reinvigorated Samsung,” The Times of India reported Monday.
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