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Yahoo Prepping Major Mobile Communications Announcement?

Yahoo Prepping Major Mobile Communications AnnouncementYahoo has something big to announce. And that announcement could come as early as today.

Sources quoted by Re/Code note that Yahoo may lift the veil on a new mobile app this week at a New York-based event.

“While it’s not clear what that product might be, sources said it was mobile in focus,” Re/code says in a particularly short report. “That could mean a redo of its Tumblr or Flickr app, perhaps in the manner that Google’s YouTube just unveiled at VidCon with new tools for video editing.”
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Blue Calypso Debuts Mobile Shopper Engagement Program

Blue Calypso Debuts Mobile Shopper Engagement ProgramBlue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact.

Consequently, Blue Calypso is rolling out a new shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations.

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Posted in Mobile Commerce, Platforms, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

To Catch Those Youngins, You Gotta Go Social
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.

Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”
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Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Brightstar Has a Gift for Global Mobile Network Operators

Brightstar Has a Gift for Global Mobile Network OperatorsThis week, Brightstar Corp. — a mobile products and services organization — announced an expansion of its Mobile Digital Solutions portfolio.

According to details shared with MMW, that portfolio will now include sponsored data solutions provided by Aquto, a leader in sponsored data monetization.

Brightstar and Aquto will enable mobile operators around the world to improve their profitability and help consumers to get more out of their mobile devices. Under the sponsored data service, subscribers receive extra mobile data in exchange for engaging with marketers. Examples of engagement may include downloading and using apps, watching videos, trying new products or services, making mobile purchases, etc.
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Posted in Marketing Strategy, Platforms, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

What’s In Your (Marketing) Wallet? Twitter Engagement is Up and Could Be a Social Must
Wither Twitter? We know, it sounds like something Shakespeare might say. On the other hand, it also sounds like something your social media marketing consultant might ask, too.

Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age — and quite well, as a matter of fact.

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Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

Light Reaction Rolls Out M-Call

Light Reaction Rolls Out M-CallLight Reaction, a mobile-first performance advertising business that is part of Xaxis, is rolling out what it calls M-Call in partnership with mobile advertising analytics company Marchex.

In short, we’re told that the new click-to-call mobile performance product enables advertisers to generate high-quality phone leads directly from mobile Web and in-app ads across hundreds of top publishers and apps.

In addition, Light Reaction and Xaxis clients gain access to Marchex Call Analytics, a real-time mobile advertising platform that measures sales and consumer intent from mobile, click-to-call campaigns.

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Microsoft Gearing Up for Global Launch of Windows 10

Microsoft Gearing Up for Global Launch of Windows 10Microsoft is ready for a party — a global party to mark the launch of Windows 10.

Yesterday, Microsoft announced its plans to launch Windows 10 on July 29 with “global fan celebrations, joint efforts with thousands of retailers, including all Microsoft store locations.”

This effort, naturally, will coincide with not only a new global advertising campaign, but also a new year-long initiative to celebrate people and organizations “making a difference around the world.”

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