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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why?

Getting Personal: It’s the Thing That Drives Engagement and Conversions
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content.

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Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Marketing Will Grow 160 Percent, But Performance Issues Remain
Spending on mobile marketing — about 6 percent of current marketing budgets — is expected to increase to 15.6 percent over the next three years.

Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it recently wrapped up a $1.7 million investment round (pre-series A) lead by OCA Ventures.
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Posted in Mobile Advertising, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Android Dominates Usage in APAC Region
Smartphone use in the Asia Pacific region “continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages.”

What’s The Value Of Social Media For Business? New Report Aims to Answer That Burning Question
ProMediaAuthority, a business based in San Diego, California, has just released information on “the importance of social media for business.”
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, TechnologyComments Off on Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage that’s broad across the globe. Why?

mPulse Mobile Confirms Acquisition of Healthcare Division of Archer USA, Inc.
On Tuesday morning, MMW was briefed by the team at mPulse Mobile about their big news today.

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Apple Joins the NFC Forum

Apple Joins the NFC ForumThis week, Apple made it clear (as if it wasn’t already clear) that NFC technology is a high priority for the company both now and in the future.

On Wednesday, news emerged that Apple has now joined the NFC Forum as a “sponsor member.”

“The top tier of NFC Forum membership, sponsor membership, entitles an organization to a seat on the NFC Forum board of directors, the association’s governing body,” NFC Forum director Paula Hunter said in a statement. “We are delighted to welcome Apple to our board of directors as an NFC Forum sponsor member.”
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Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile PaymentsComments Off on Apple Joins the NFC Forum

deltaDNA Debuts New ‘SmartAds’ Ad Management Platform

deltaDNA Debuts New ‘SmartAds’ Ad Management PlatformThe mobile ad industry has been buzzing in recent weeks in response to the latest offering from deltaDNA, an analytics and game personalization platform.

Late last month, the company announced a major extension of its platform with SmartAds- a new data-driven ad-management solution which combines intelligent player targeting with dynamic ad mediation to increase in-game ad revenues by around 300 percent.
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Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider

Parks Associates More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as ProviderFresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with nontraditional providers — like cable and telco companies.

“Traditional security companies still claim over 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings,” according to a press release from the organization.

What’s going on? For one thing, major changes in the home security marketplace — much of it related to the new connectivity technologies.

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