B2B marketers can now really, really “get smart.”
That’s because Get Smart Content, a leading website segmentation and targeting platform, just launched a Smart Content application. It’s now available in the Oracle Marketing AppCloud.
“This new Smart Content application helps marketers achieve personalization throughout the B2B buyer’s journey — across ads, website visits and email — using Oracle Marketing Cloud technologies,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
Posted in Mobile Marketing
Could there come a time when even the easy task of downloading an app seems to take too much time?
Maybe so. And it looks as if companies like Google might be preparing for that not-so-distant future.
There’s no proof, but there is evidence. It was recently confirmed by Google that it has snapped up a company called Agawi (in 2014, actually). Agawi’s claim to fame is in mobile app streaming — a process that lets a user use an app without first needing to download or install it on their mobile phones.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing
There’s an interesting story by Jack Marshall and Suzanne Vranica at the Wall Street Journal’s marketing blog CMO Today that gives a taste of what it’s like for a modern-day marketer at Cannes Lions.
The annual Cannes Lions convention is where all the latest and greatest technologies and offerings for advertisers often first see the light of day.
Consider the experience of Jerri DeVard, the chief marketing officer for ADT, the well-known home security and burglar-alarm firm.
Posted in Marketing Strategy, Platforms, Technology
Talk of the cloud is everywhere these days — and no, we’re not talking about the forecast for rain.
The cloud is that off-site, out-there place where programs, data, documents, platforms, and more can be accessed and where people are beginning to save and store their own.
Now IBM and secure content platform provider Box want to goose this process along.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention.
That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.
“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Smartphones
Across nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider consideration levels.
That insight comes from new data from Cogent Reports, which reveals that advisors exposed to the mobile apps, websites, and webinars of leading asset managers have brand consideration levels at least 36 percentage points higher than those without.
“According to Cogent Reports, the average lift achieved across the nine touchpoints it tracks ranges from a low of 15 percentage points for news recall to a high of 42 percentage points for mobile apps and websites in Q1 2015,” a report summary shared with MMW reads. “On average, more than three-quarters (76 percent) of advisors exposed to asset managers’ proprietary mobile apps indicated they are likely to increase business with the firm, compared with only 34 percent of advisors who were not exposed (a 42-percentage-point lift).”
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Smartphones, Technology
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly.
Really? Looks like it.
Research is suggesting that the digital age has “reshaped how mothers research and purchase products more so than general population.”
According to March, 2015 analysis by Experian Marketing Services, its poll of online Moms indicates that about seven in 10 said the internet had changed the way they got information about products and services. Furthermore, 55.1 percent said it had reshaped how they shopped.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Shopping, News, Platforms, Technology