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Getting Personal: It’s the Thing That Drives Engagement and Conversions

Getting Personal: It's the Thing That Drives Engagement and Conversions

Want to really get close to that customer? Make it personal.

According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content.

Notably, it was the only benefit cited by more than half of senior marketers worldwide who responded to CMO’s survey.

“But many other benefits had solid followings backing them up,” noted eMarketer in its report on the polling. “Just under half of respondents said personalized or enriched content made for more timely and relevant interactions — which, presumably, are themselves a way of boosting response and engagement rates. More than two in five also agreed that personalized content converted more customers.”

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The Plight of SMBs and Technology Vendors: What Do Those Businesses Want?

The Plight of SMBs and Technology Vendors What Do Those Businesses WantIt appears that small and medium sized businesses (SMBs ) want a better explanation of value, as well as a consistent cross-channel experience from tech suppliers.

While it’s still a nascent market, vendors looking to push SMBs to take the next step in technology must take their wants and needs into consideration when reaching out, according to recent research.

In fact, June, 2015 polling by SMB Group showed that “figuring out how different technology solutions could help their businesses was the leading tech challenge cited by U.S. small businesses.”

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Silicon Labs Simplifies Bluetooth Smart Design, Integrates Blue Gecko Module for IoT

Silicon Labs Simplifies Bluetooth Smart Design, Integrates Blue Gecko Module for IoTSilicon Labs, a leading provider of wireless connectivity solutions for the Internet of Things (IoT), today introduced a fully integrated, pre-certified Bluetooth Smart module solution providing developers a faster path to low-power wireless connectivity for the IoT.

The new BGM111 module is slated as the first in a growing family of advanced Blue Gecko modules from Silicon Labs.

“The BGM111 Blue Gecko module simplifies Bluetooth Smart design and accelerates time to market for a wide array of applications including smart phone accessories, beacons, connected home devices, health and fitness trackers, personal medical devices, automotive diagnostics, industrial sensors, and point of sale terminals,” according to a company press release.

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UK Retailer Email Fail: Improve It or Bag It, Suggests New Data

UK Retailer Email Fail Improve It or Bag It, Suggests New DataRetailer newsletters in the UK are not having a good jaunt these days.

Now Practicology has released the findings from six months of research into various retailer email marketing campaigns.

The upshot? There’s a whole lot of room for improvement.

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Social Networks Biggest Email Mavens in UK Reveals New Stats from Mailjet

Social Networks Biggest Email Mavens in UK Reveals New Stats from MailjetWho’s the biggest user of email in the UK?

“On average, social networks or online community companies send 303,111 emails a year, the most of all sectors covered,” notes BizReport this week. “In comparison, during the same period, the IT services and consulting industry sent 537.”

It appears, according to new data from Mailjet, that emails emanating from social networks like Twitter and Facebook were “cleverly developed to prompt interaction and drive users back to the site.”

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Move Over, Smartphone… Check out the Smart Biometric Shirt from Ralph Lauren

Move Over, Smartphone… Check out the Smart Biometric Shirt from Ralph LaurenGrab your wallets (or your smartphones, probably). Ralph Lauren’s sensor-laden shirts are at long last going to be marketed to the masses — or at least the ones ready to plunk down $295 for a workout chemise pour homme.

“At a preview event in New York City, the lifestyle brand revealed pricing and availability for its long-in-the-works PoloTech apparel, made in collaboration with Montreal-based tech startup OmSignal,” reports The Verge. “The “second-skin” fabric workout shirt has silver fibers woven directly into the fabric and a small, sensor-filled black box that snaps into the shirt near the rib cage, to track biometric stats like steps taken, heart rate, breathing depth, and energy exertion.”

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Epson Shows Off Latest Augmented Reality Apps at SIGGRAPH Conference This Week

Epson Shows Off Latest Augmented Reality Apps at SIGGRAPH Conference This WeekEpson America was one of the exhibitors showing off new consumer and enterprise applications at SIGGRAPH 2015 earlier this month.

Epson showcased apps for its Moverio BT-200 augmented reality smart glasses August 11-13 at the Los Angeles Convention Center.

“Sean McCracken, an award-winning augmented reality smart glasses app developer and CEO of Imaginary Computer, will host a variety of tutorials that will provide attendees an up-close look at how he develops his ground-breaking augmented reality applications on the Moverio platform,” the company said ahead of the event.

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