FICO has just published the results of an international survey of businesses and consumers. The findings indicate that China and Korea are the countries with the highest percentage of people who interact with businesses daily via mobile devices.
The survey took an in-depth look at consumer preferences and tendencies with regard to mobile, online and in-person interactions with banks, government agencies, healthcare providers, insurers, and retailers.
“China (51 percent) and Korea (50 percent) were joined by India (49 percent) as the countries with the highest percentage of ‘mobile native; consumers — those who interact with businesses via mobile devices every day,” FICO reports.
France (12 percent), Japan (15 percent) and the United States (16 percent) were the countries with the lowest percentage of mobile-native responders.
The survey found that businesses are quick to respond in sectors with consumer-generated pressure to interact via mobile channels. This is most apparent in the retail sector, FICO discovered, where businesses are “engaging with consumers to cultivate brand loyalty and make special offers.”
“These survey results indicate that businesses have only scratched the surface of what is possible in the mobile channel,” explains Tony McGivern, FICO’s CIO. “Mobile-based customer service and revenue-generating transactions all seem to be in the nascent stages, particularly in some of the world’s largest economies, such as Japan and the United States. Consumers are leading the mobile revolution, and it’s clear the appetite is there for more mobile interaction in the future.”