For business owners, entrepreneurs, and mobile developers and advertisers, there are only so many hours – and dollars – in the day. But are you spending enough time and money on the hottest channels in advertising today?
Chances are, if you’re not, someone else is. Because when it comes to mobile and social media, it’s no longer a big mystery regarding whether these channels can deliver strong results and revenue. They can… and they do.
Ad spends for both mobile and social will climb significantly through 2016. That’s according to a new estimate from BIA/Kelsey.
This reality will be driven by accelerated user adoption rates and well-performing case studies that prove the profitability of these respective channels.
In social, ad spending will jump from $4.6 billion in 2012 to $19.2 billion in 2016, said Jed Williams, program director at BIA/Kelsey. In mobile, that spend will climb from $2.76 billion in 2012 to $9.92 billion in 2016, according to Michael Boland, also a program director.
Williams is quoted by one media source indicating that “a new wave of innovation in social advertising going into next year will begin to move the dial” even further.