Apple Unveils iPhone 6s, World’s ‘Most Advanced’ Smartphone

Apple Unveils iPhone 6s, World's 'Most Advanced' SmartphoneOn Wednesday, Apple CEO Tim Cook did more than just tout his company’s new flagship smartphone as the most advanced in the product line’s history. To Cook, the new iPhone 6s is the most advanced smartphone ever created.

And he may indeed be right.

Fewer than 24 hours ago, Apple introduced the iPhone 6s and iPhone 6s Plus. The new iPhones introduce 3D Touch, which senses force to enable “intuitive new ways” to access features and interact with content.

The two phones, which feature Retina HD displays, also introduce a transformative new approach to photography called Live Photos, “bringing still images to life by capturing a moment in motion.”

Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes. Pre-orders beginning Saturday, September 12.

To learn more about the new flagship iPhone, click here.