Apple’s iPhone 5 is seeing some pretty stiff competition… from the iPhone 4 and 4S.
Although the iPhone 5 accounted for more than half of all iPhone sales during the month of June, according to a new report from Consumer Intelligence Research Partners (CIRP), the iPhone 4 and 4S remains an immensely popular top-seller.
Despite all the bells and whistles attached to the current model, Apple’s iPhone 4 and 4S, which are free and $99, respectively, if buyers pick up a 2-year contract at the time of purchase, simply aren’t fading into the smartphone abyss.
“iPhone 5 appears to have settled in at about half of all iPhone sales, nine months after its initial launch,” CIRP says. “In contrast, the earlier flagship model, iPhone 4S, accounted for almost three-quarters of iPhone sales almost a year after its launch. Furthermore, iPhone 4S had 90 percent of all iPhone sales in the period immediately after launch , compared to about 70 percent for iPhone 5.”
Fortunately for Apple, however, CIRP’s information indicates that more than 50% of individuals who purchased an iPhone (any model) in June were upgrading from a rival mobile platform or purchasing their first smartphone.