Apple has welcomed to its family one of the top talents in all of marketing.
Wolff Olins Global CEO Karl Heiselman will reportedly join Apple in May to serve a key marketing communications role.
Heiselman says he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins.”
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman explained to AdAge.
The latest hire comes as Apple is under pressure to ramp up its digital marketing and compete with Samsung, which tends to take more risks marketing on social media and experiential platforms.
Heiselman will be succeeded by Ije Nwokorie, who runs Wolff Olins’ London office.
Interestingly, Heiselmen was a design contractor for Apple prior to Steve Jobs’ epic return to the company in the 1990s.