Apple Charging Up its Retail Presentation for the iPhone

iPhone maker Apple may be poised to dramatically change the way it presents the popular touchscreen smartphone on retail shelves.

In light of the lingering complaint of many customers that new iPhones are half-dead out of the box, Apple is said to be tinkering with a new setup that would ensure the iDevice is fully charged and ready to go straight out of the box.

This week, the folks at Apple Insider uncovered a new Apple patent titled “Active Electronic Media Packaging,” which depicts the iPhone on display in its retail presentation, connected to a power source, and effectively showing off its attributes before its even purchased.

“Although typical packaging for an electronic media device may be designed to adequately protect the device from shock or damage, the packaging is extremely limited in other respects,” the patent filing reads. “For example, the ability to fully view or interact with the electronic media device while still inside the packaging is severely limited in most packaging designs. Although unobtrusive packaging designs have been developed, these designs typically do not allow electronic media devices to be interacted with while inside the packaging.”

So the next time you upgrade your iPhone, the charge may be at 100% right out of the packaging.