Appboy, a customer relationship technology company for mobile-first marketers, confirmed to MMW this week its first European-based data center located in Frankfurt, Germany to serve its growing customer base around the EU.
The new data center will provide faster data processing and performance as well as enhanced localized storage capabilities for Appboy’s growing customer base within the EU.
The EU data center comes on the heels of Appboy’s recent expansion into EMEA with a new office in London and the appointment of Vice President and General Manager, Daniel Head.
With over 400 million active users, 85 billion events and 2 billion messages per month, Appboy powers lifecycle marketing campaigns across push, in-app, in-browser, email, wearables, and other emerging platforms.
“The launch of our EU data center is important for our European customers to better enable them to meet regulatory requirements, and to respond to the evolving landscape in Europe,” said Mark Ghermezian, CEO of Appboy. “As a mobile-first platform, Appboy is ideally situated to tackle the intricate needs of our customers on a global scale unique to the industry. We are 100% committed to our EMEA clients and to developing solutions that meet and exceed their expectations as we continue to expand internationally.”