Android Growing Quickly, App Growth Up 70%, 60K Activations Per Day

Android is rapidly growing- now boasting 34 total devices from a dozen different OEM partners, the platform is seeing significant growth in all areas. Speaking during Google’s Q1 …

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Android Growing Quickly, App Growth Up 70 Percent, 60K Activations Per DayAndroid is rapidly growing- now boasting 34 total devices from a dozen different OEM partners, the platform is seeing significant growth in all areas.

Speaking during Google’s Q1 earnings call Thursday, VP of engineering Jeff Huber said Google is now selling and activating more than 60,000 new Android devices each day, and that Android Market app growth was up 70% during Q4 2009.

Despite its growth, mobile advertising derived from the Android platform isn’t growing at a similar pace.  Smaato recently released stats indicating that Android-based CTR has dropped by 50% during March alone, despite the platform being used on an increasing number of devices.

Still, its growth is on pace to position itself as a premiere smartphone platform, and advertising will surely pick up as well, though Apple’s iAd won’t help things at all.

Google VP of product management Susan Wojicki said mobile advertising is “doing very well,” in an effort to appease investors, saying “we want to make it easy for advertisers to extend their existing campaigns to mobile rather than having to start from scratch.  When advertisers run on desktop and mobile we enable them to separate their campaign staff by desktop or mobile to understand their mobile performance.  Many of them are surprised by how much mobile activity they have received.”  Wojicki also touted the Q1 launch of efforts like Click to Call, which includes phone numbers inside mobile ads.  “Not surprisingly this has increased click through, or should I say call through,” she noted.

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7 comments

  1.    Reply

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  2.    Reply

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  3.    Reply

    Really interesting article!

    Android is really taking off now, however I do sense that iads my prove a very capable competitor!

  4.    Reply

    its such nice android app.

  5.    Reply

    […] devices each day, mobilemarketingwatch.com […]

  6.    Reply

    Really interesting article!

    Android is really taking off now, however I do sense that iads my prove a very capable competitor!

    Here are some more interesting growth statistics take from Econsultancy (see reference below):

    – Android 2.1 is now on 59.7% of Android phones
    – Android 2.2 is now installed on 4.5% of Android handsets
    – 1.5 and 1.6 still account for 35.6% of all Android devices

    Here is a really good one as well:

    – Android owners who buy paid apps spend almost as much per month as iPhone OS users:
    $8.63/mth on Android vs. $9.49 on iPhone and $9.79 on iPod Touch.

    Hope this is of some help, But there is going to be a real 2 tier battle with Apple and Android.

    This year and the year to come is soon becoming the year of mobile!

    All figures taken from Econsultancy (90,000 members) International Mobile Statistics report: http://ecly.co/fXmQ55

  7.    Reply

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