Amobee Augments Digital Marketing Tech

Amobee Augments Digital Marketing TechThe digital advertising titans at Amobee revealed ahead of the weekend that the company has signed agreements to acquire Adconion Direct North America and Adconion Australia, as well as Kontera Technologies, Inc.

Adconion will be acquired at a valuation of $235 million. Kontera, meanwhile, is going for approximately $150 million.

The acquisitions, we’re told, will strengthen Amobee’s position as a top provider of mobile-led digital marketing technology and solutions.
“With the combined capabilities,” Amobee explains in a provided statement, the company is positioned to “better capitalize on the fast growing global digital advertising market.”

Although the acquisitions are subject to certain conditions, they are expecte dto close in short order.

“The SingTel Group has significant scale and customer relationships with over 500 million mobile customers, as well as intelligent networks, billing capabilities and extensive touch points,” says Allen Lew, Chairman of Amobee. “Together with Amobee’s advanced digital marketing technology and solutions, we will create relevant and innovative marketing campaigns across multiple channels for brands and advertisers. These acquisitions will further differentiate Amobee and help solidify its position in the digital advertising market.”

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