American Express Enables Purchasing Via Twitter Hashtag

Taking the concept of social commerce to an unprecedented new level, American Express has announced a new social commerce experience that turns Twitter #hashtags into purchases.

Cardmembers who sync their eligible Cards at and tweet special #hashtags can buy American Express Gift Cards and products from a number of participating retailers, like Amazon, Sony, Urban Zen and Xbox 360.

American Express’ Card Sync technology, which first came to Twitter last March, was initially designed as a means of providing “couponless savings” to Cardmembers who tweet special offer #hashtags from merchants.

“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” says Leslie Berland, Senior Vice President of Digital Partnerships and Development at American Express. “Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce.”

Do you think shopping and hashtags are a match made in social commerce heaven? Please weigh in with your thoughts below.

This post was written by:

- who has written 6753 posts on Mobile Marketing Watch.

Contact the author