Airpush Teams with Mobile App Security Specialists at Appthority

With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now …

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With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, and consumers alike: mobile security.

On Thursday, Airpush announced what some are calling a major initiative to help eliminate malware distribution.

The announcement came at the SF AppShow where Airpush confirmed its partnership with Appthority, a leading and highly respected expert force in mobile app security.

“Mobile malware has been a thorn in the side of the thriving app ecosystem,” said Kevin Watkins, CTO and co-founder of Appthority. “We are proud to assist Airpush with the technology that improves the state of security across the app world. Airpush is being proactive by attacking the malware problem at its source distribution and that demonstrates their commitment to protecting their customers.”

Airpush says the partnership will integrate Appthority’s mobile security technology directly into the Airpush platform. The result will be a comprehensive scanning of all advertiser app promotions and URLs. This naturally serves as a nice supplementary level of security in Airpush’s manual approval process.

By integrating Appthority’s technology directly into its platform, Airpush has “virtually eliminated the threat of mobile malware distribution via its network of over 50,000 applications.”

To learn more about Airpush, click here.

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2 comments

  1.    Reply

    Added perks like these (or anything related to improved mobile security) are always good, but whether Airpush soars or sinks next year will be tied to how well it can keep generating top dollar for its users. I am in the camp that thinks highly of Airpush. I would have to since I dumped LeadBolt and a couple others that don't even deserve a cheap plug in August. After SmartWall entered the picture with Airpush's SDK 5.0, I was hooked with a CPM that actually made me feel like my effort was actually being rewarded. And I see this happening for colleagues and friends. Airpush deserved that award for best mobile ad network. It is. Period.

  2.    Reply

    nice… this is what these ad networks should be working on. It ticks me off that everything is about money. Everyone is promising gigantic CPMs, mind-blowing revenue, pots of gold, and all that BS, but if mobile security and malware crap have their way, the industry is gonna die before a lot of millionaires are made. So I am happy with Airpush. Already love the new sdk. And I would have to think this deal with appthority is going to bring a lot more developers and mobile advertisers over to Airpush – which it should.