According to the presented findings contained in a new report from The Social Graf, slightly more than one-third (34%) of advertisers are now seeing a noticeable return on investment from their spending across various social media channels.
The data is derived from a recent survey of more than 2,000 marketers from around the world.
Of those questioned, 78% said they are actively engaged in social media marketing. 57% admit to using Facebook, Twitter, and other social platforms for advertising purposes.
Approximately half of all advertisers surveyed confess to seeing unmistakable benefits and ROI from social media. All told, 66% of those surveyed said social media has a positive impact on their business.
More importantly, as an optimistic sign of where social media advertising is headed, 86% of respondents admit to believing that social media is either currently generating, or eventually will generate a return on their investment.
Putting their money where their mouths are, 57% of marketers say they will increase social media ad spending in this new year.