Advertisers More Focused Today on Lifetime Value of Mobile App Users

Advertisers More Focused Today on Lifetime Value of Mobile App UsersToday more than ever, shrewd mobile advertisers are focusing intensely on the the lifetime value of mobile app users.

To that end, mobile ad networks and user acquisition platforms are focusing on the same. And it appears to be paying off.

An excellent case study in this regard is Appia, which announced this week significant momentum year-over-year with a 345% increase in revenue for 2013.

Fueled by continued technological advancements and customer expansion, Appia’s focus on the lifetime value of mobile app users has delivered significant results to its advertisers, driving Appia’s tremendous growth and revenue records in 2013.

While all companies experiencing growth last year are tempted to issue press releases boasting of their growth, Appia’s is truly worth the digital ink it has scored this month.

“One of Appia’s biggest differentiators in the market is our focus on driving quality installs for our clients – and the 2013 numbers speak for themselves,” says Jud Bowman, CEO of Appia. “As the app landscape becomes even more crowded in 2014, we’re excited to continue connecting clients with the highest lifetime value users.”

Last year, Appia also managed to raise $11 million in additional funding.

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