Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately.
Why? For this reality we can thank a partnership announced this week by Adsmovil, a mobile-advertising leader in Latin America and the Hispanic market in the U.S. and Spain, and AppsFlyer, a leading global mobile advertising attribution and marketing analytics company.
The partnership integrates AppsFlyer’s app-install attribution solution with Adsmovil’s Demand Side Platform (DSP).
“The partnership between Adsmovil and AppsFlyer will enable us to understand even more easily what’s happening with our mobile ad campaigns,” said Seguros SURA E-commerce and Digital Marketing Director Ana Botero Posada. “We’re very pleased they are working together, and look forward to continuing our work with both companies.”
“It’s a priority for us always to offer cutting-edge solutions for our customers,” said Adsmovil CEO Alberto Pardo. “As the importance of mobile measurement grows, we’re integrating media buying with an attribution model at the request of our advertising partners. It’s no longer enough to know how many downloads a mobile app has. Our customers want information on their users’ Lifetime Value in order to optimize their campaign spend and maximize the return on their investment.”
