Canadian-based mobile marketing provider Adenyo just announced that its acquired US-based MoVoxx through undisclosed terms.
Fresh off its recent $30 million round of funding, Adenyo is attempting to boost its presence in the U.S., and especially on “feature phones,” an area where the company says it’s platform hasn’t adequately addressed.
MoVoxx was a perfect fit being it counts multiple fortune 500 clients and reaches millions of users on both smartphones and feature phones. The company reaches an estimated 40 million unique users though in-app display ads as well as SMS, which can reach a much broader array of devices – something Adenyo is very interested in.
MoVoxx also provides unique solutions such as its recently launched GeoSense platform that sends location-based ads to users, even on devices that don’t come equipped with GPS.
Adenyo has built up a strong presence in the European market as well as Canada, but has determined the U.S. market as a key growth driver for its future. The company’s CEO said feature phones in the United States are around 3-4 years behind, and MoVoxx will fill the void in gaining a stronger foothold in the U.S. as well.