70% of Companies Say Email Marketing Brings Their Best ROI

70 Percent of Companies Say Email Marketing Brings Their Best ROIEconsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.

68% of companies surveyed ranked email marketing as “good” or “excellent,” making it the best-ranked channel compared to SEO, content marketing, paid search, online direct marketing, social media, affiliate marketing, mobile marketing and online display advertising.

“This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimization, dropped 8%, possibly due to the effect of ‘not provided’ keyword data,” reveals Econsultancy’s Graham Charlton.

To learn more, take a gander at Econsultancy’s infographic below.

Email Marketing ROI

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