On Thursday morning, Appia – a leading mobile user acquisition network – shared with Mobile Marketing Watch a new report probing the most effective tactics in mobile user acquisition.
According to the data presented, by 2017, spending on location-targeting for mobile ads will reach $10.8 billion. All told, it’s a lot of money to waste if you’re not getting it right.
So what can you do to make the most of your available resources? Check out Appia’s “5 Tips for Mobile User Acquisition” to learn more.