25% of Americans Access Social Media Via Mobile

Just how big is social media on mobile networks today? So big that one in four Americans now access social network sites via their mobile device on a …

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Just how big is social media on mobile networks today? So big that one in four Americans now access social network sites via their mobile device on a regular basis.

According to the latest estimates from eMarketers, social networking, aided by the widespread adoption of smartphones in the US, is “quickly making the jump to mobile.”

By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population.

eMarketer says that most of these users – 95.5% in all – will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year.

But if you think one in four is a lot, by 2014, eMarketer believes nearly half of the total US mobile population will be mobile social networkers.

To learn more about the fascinating findings of the new eMarketer report, click here.

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2 comments

  1.    Reply

    Android is also winning in the battle of the handset. Although Samsung and LG both dropped slightly in their share of the market, they remain the top two vendors, with 25.6 and 18.8 percent of mobile users respectively. Still, Apple's strong position is highlighted by the research as it managed to creep up by 1.4 percent to 15.4 percent, despite industry concerns that it would lose mobile users in the face of competition from popular Android devices such as the Samsung Galaxy S3 and Nexus, and the continuing wait for the iPhone 5.

  2.    Reply

    Smart phones have changed the world and made is smaller then actually it is. People can easily be in touch with each other while they are not even at their place or while on the move. The increase in number of user from mobile device is also effected due to the presence of mobile applications that allows them to access their profiles in simple touch.