2013 Mobile Threat Level Will See Record High

MMW is usually thrilled to report about record numbers in the mobile realm – record smartphone sales, record mobile ad spend, record mobile adoption, etc. But this is …

314 2
314 2

MMW is usually thrilled to report about record numbers in the mobile realm – record smartphone sales, record mobile ad spend, record mobile adoption, etc. But this is one anticipated record none of us wants to see in 2013. Yet it could be a record each of us has to deal with and guard against.

According to a report publish Friday by the mobile security experts at Lookout, some scary predictions have been made as the company’s forecasts for the year ahead in mobile malware distribution methods, profit-making schemes and privacy threats.

In 2013, people will purchase more than 1.2 billion mobile devices, surpassing PCs as the most common internet access device in the world. Mobile platforms will continue to expand at breakneck speed, as people are forecast to download over 70 billion mobile apps in 2014.

Now here’s the scary stuff.

“Globally,” the company says, “we estimate 18 million Android users may encounter mobile malware from the beginning of 2012 to the end of 2013.”

Mobile spam, they say, will also increase in volume, become a growing nuisance, and “turn into a new threat vector.”

Lookout asserts that finding the right balance between protection and employee empowerment “will be the business challenge of 2013.”

To read the full rundown on the Lookout Blog, click here.

In this article

Join the Conversation

2 comments

  1.    Reply

    I'm not so much worried about Malware as much as I am for spam. Every app I use requires a new sign in and account, I've had to make an email for 'signing up to stuff' just to be filled with garbage.

    Hopefully people can find a way around this – but if ignored, can become a big problem.

  2.    Reply

    This is a real issue, no doubt. The last report by McAfee – "Threats Report: Second Quarter 2012 report" – showed mobile malware increased 700 percent over the last twelve months. We have to get serious about this problem and understand the sources of these threats. With malware in particular, mobile ad networks need to do a better job of filtering and preventing this crap from reaching our mobile devices. About the only positive news I've heard in this regard this year was like a month or so ago when Airpush partnered with Appthority to get malware off of the airpush network (www.airpush.com). I admire and appreciate that. But now we need to see others do the same… and urgently!