To cap off the MMA Forum in Los Angeles last night, the 2010 winners of the Global Mobile Marketing Awards were honored in each of the regions the MMA serves — North America; Central & Latin America; Europe, Africa and the Middle East; Asia Pacific; as well as a “global” category.
As the MMA’s highest honors, these awards recognize companies and their campaigns for “spearheading the adoption of the mobile channel for marketing purposes.” The MMA received hundreds of submissions from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
In addition, this year, the MMA incorporated a first-time ever Lifetime Achievement Award to Louis Gump, vice president of mobile, CNN. “Gump is recognized as an outstanding leader that has dedicated the last several years to ensuring the success of mobile marketing for the industry worldwide,” the MMA said in its release. The following is a complete list of this year’s award winners…
Best Use of Mobile Marketing
Branding
North America
- Crispin Porter + Bogusky, BK King’s Phone
Central & Latin America
- Bluemessaging, SMS Cinema Guide
Europe, Africa and Middle East
- MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog
Asia Pacific
- Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki
Global
- Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki
Cross Media Integration
North America
- OMD; Dockers; DraftFCB, Shazam It
Central & Latin America
- Queen Mob, Follow the Queen
Europe, Africa and Middle East
- SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform
Asia Pacific
- Madhouse Inc., Pepsi Music Revolutionary on Mobile
Global
- SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform
Direct Response
North America
- MS&L Group; maurices, maurice’s Mobile Style Club
Central & Latin America
- ADDCEL, Mobile Platform for Governor Candidate
Europe, Africa and Middle East
- Mobitainment South Africa, Surf Pick a Box
Asia Pacific
- Cherrypicks, HKTDC 720 Mobile Marketing Innovation
Global
- Mobitainment South Africa, Surf Pick a Box
Product/Services Launch
North America
- The Hyperfactory, Trojan – Fire & Ice
Central & Latin America
- Future Group, Nestle Receitas
Europe, Africa and Middle East
- Mr Price Group Financial Services
Asia Pacific
- The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign
Global
- Future Group, Nestle Receitas
Promotion
North America
- appssavvy, Powermat on MyTown
Central & Latin America
- Inalambria, Texaco Unbeatable Promotion
Europe, Africa and Middle East
- Coca-Cola Great Britain, Gimme Credit – Every Pack Gets 50p Mobile Credit
Asia Pacific
- iconmobile, The North Face Red Flag Campaign
Global
- Inalambria, Texaco Unbeatable Promotion
Relationship Building
North America
- The Orange County Transportation Authority, Text4Next
Central & Latin America
- AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes
Europe, Africa and Middle East
- Mr Price Financial Services
Asia Pacific
- Cherrypicks, MTR Mobile iPhone Application Campaign
Global
- Mr Price Financial Services
Innovation
North America
- The Hyperfactory, Intel Work Smarter – USA
Central & Latin America
- GINGA MOBILE, CAREFREE
Europe, Africa and Middle East
- Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game
Asia Pacific
- Aircel Ltd, Aircel Pocket Internet
Global
- GINGA MOBILE, CAREFREE
Social Impact
- Mobile Giving Foundation, Mobile Giving and Haiti
Academic of the Year
- Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
Individual Achievement
- Melis Turkmen Ertem
Overall Excellence
- Kraft Foods