When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate with politicos, but “Keep It Short, Sweet.”
That’s increasingly valuable advice as mobile continues to expand its share of mobile video traffic — and digital video views, too. In fact, a Q1 2015 analysis by Ooyala shows that in a year, mobile phones have grown their share of total digital video views by 126.7 percent, pushing mobile’s take up 95.2 percent YOY from 21 percent to 41 percent (tablets got a skinny 7 percent).
And here’s the thing: short-form content is the most popular type of video viewed on mobile phones.