Tweaking Ads on the Fly: Twitter Testing Ad Campaign Manager for Android, iOS

Tweaking Ads on the Fly Twitter Testing Ad Campaign Manager for Android, iOSWant to check ad campaigns on the fly? Make changes?

Twitter wants to go there — and help you get there, too.

Twitter just added a pretty cool new feature to its mobile apps: the ability to monitor and adjust ad campaigns while people are on the go — via their smartphones.

As reported at The Next Web, “many users are seeing a new graph icon on their profiles on the iOS and Android apps.”

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Posted in Marketing Strategy, Mobile Social, News, Technology0 Comments


Meeker on Mobile: Respected Internet Trends Report Calls for Mobile Ad Innovations

Meeker on Mobile Respected Internet Trends Report Calls for Mobile Ad InnovationsThe report is out — and agencies and brands are pouring over it.

The much-heralded analysis, compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker, is an industry must-read. This year’s “2015 Internet Trends Report” focuses heavily on mobile media.

It’s no secret that mobile is growing. And it’s driving programmatic growth.

But according to Meeker, “the gap between time on mobile devices and mobile ad spend represents an opportunity worth $25 billion.”

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Posted in Mobile Advertising, Platforms, Technology0 Comments

New Infographic Highlights The Marketing Automation ‘Revolution’

New Infographic Highlights The Marketing Automation 'Revolution'It’s a term you hear often in the digital space today — marketing automation. And that’s not going to change any time soon, says the team at Uberflip.

“It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities,” a recent blog entry reads. “However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.”

So what are the improvements and the underlying problems that must be addressed? Check out the fascinating infographic below for more details.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, News, Platforms, Technology0 Comments

Audience Attribution Comes to Mobile Advertising with Kochava

Audience Attribution Comes to Mobile Advertising with KochavaAccording to a new report from Mobile Advertising Watch, the team at Kochava — a mobile attribution analytics and optimization company —  is pushing forward with their newest offering called Audience Attribution.

Billed as being a whole new way for advertisers to understand their customers’ behavior across devices and platforms, Audience Attribution gives mobile advertisers “the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy.”

Kochava says that most attribution models use a single-device identifier to represent a person who is served an ad. “In today’s reality of heavy multi-screen, multi-platform usage,” however, “users are not accurately represented by a single-device ID. Kochava created the audience attribution model to overcome this limitation.”
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing0 Comments

RideScout Gobbles Up GlobeSherpa to Improve Mobile Payment and Ticketing

RideScout Gobbles Up GlobeSherpa to Improve Mobile Payment and TicketingFresh out of Austin, Texas last week came news that RideScout — a leading mobile app that lets users search and compare ground transportation options on demand —  has acquired GlobeSherpa.

GlobeSherpa is a “market leader in mobile solutions for public transportation” with mobile book-and-pay ticketing in several major US markets (Portland, San Francisco and Chicago, for example).
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Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms0 Comments

mHealth News: The Headlines You Might Have Missed

mHealth News Here’s What Happened This WeekHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Novartis Pharmaceuticals Launches App for the Visually Impaired
Novartis Pharmaceuticals is busy trumpeting the release of new features for its ViaOpta applications, and the extension for use with smart watches.

Teladoc Services Enter New Market
On Wednesday, Teladoc — billed as the nation’s first and largest telehealth provider — announced its long-awaited arrival in a new market.

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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones0 Comments

KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders

KISS Me, Say Mobile Phone Video Watchers Short and Sweet Works WondersWhen launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate with politicos, but “Keep It Short, Sweet.”

That’s increasingly valuable advice as mobile continues to expand its share of mobile video traffic — and digital video views, too. In fact, a Q1 2015 analysis by Ooyala shows that in a year, mobile phones have grown their share of total digital video views by 126.7 percent, pushing mobile’s take up 95.2 percent YOY from 21 percent to 41 percent (tablets got a skinny 7 percent).

And here’s the thing: short-form content is the most popular type of video viewed on mobile phones.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing0 Comments

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