The Going Gets Better for Google: Mobile Ad Success Key to Company’s Share Rise

The Going Gets Better for Google Mobile Ad Success Key to Company's Share RiseLooks like Google may have turned a corner — at least for now.

True, the mobile advertising side of the Google’s business has been lackluster for a while, but recently there has been improvement which might lead to even more growth.

Google’s share price rose last week due to success in the company’s mobile advertising efforts. The rise was almost 15 percent to $664.88 per share. Google also announced that revenue hit $14.35 billion in Q2 of 2015.

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Tough World Out There for Advertisers Trying to Master Multichannel Marketing

Tough World Out There for Advertisers Trying to Master Multichannel MarketingThough a June, 2015 study by Lewis PR indicated that 84 percent of senior marketers worldwide say multichannel marketing is a key focus of their current marketing strategy, they may not be getting the support they need to actually implement such efforts.

“When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level,” reports eMarketer. “Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing0 Comments

New Report Says Social Media is the ‘First App of the Day’

New Report Says Social Media if the 'First App of the Day'It’s a social media first kind of world, especially for mobile users.

“The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty, or frequent and consistent use, is news & information.”

That’s the assessment served up this morning with the publication of Opera Mediaworks’  Q2 2015 State of Mobile Advertising report.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Social, Technology0 Comments

Need a Hand? SMTP Launches SharpSpring Mobile and SharpSpring Social Assistant

Need a Hand SMTP Launches SharpSpring Mobile and SharpSpring Social AssistantSMTP, a global provider of cloud-based marketing technologies, has just announced the availability of the SharpSpring Social Assistant, and SharpSpring Mobile.

If you’re not familiar, these are new features that add functionality to SharpSpring’s marketing automation platform.

In short, these new features allow users to access the power of SharpSpring marketing automation data from a mobile device and through their browser.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Social, Technology0 Comments

Blue Calypso Debuts Mobile Shopper Engagement Program

Blue Calypso Debuts Mobile Shopper Engagement ProgramBlue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact.

Consequently, Blue Calypso is rolling out a new shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations.

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Posted in Mobile Commerce, Platforms, Technology0 Comments

Apple Among Leading U.S. Companies to Back New White House Initiative

Apple Among Leading U.S. Companies to Back New White House InitiativeThe White House, Secretary of State John Kerry and senior White House officials announced plans on Monday to host thirteen prominent companies for a meeting of national and, ultimately, global importance.

Administration officials invited to the gathering some of the largest companies from across the American economy who “are standing with the Obama Administration to launch the American Business Act on Climate Pledge.”

According to a statement from the White House, the companies include: Alcoa, Apple, Bank of America, Berkshire Hathaway Energy, Cargill, Coca-Cola, General Motors, Goldman Sachs, Google, Microsoft, PepsiCo, UPS, and Walmart.
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Pay-For-Performance Trend In Public Relations Continues To Gain Ground

Pay-For-Performance Trend In Public Relations Continues To Gain GroundBecoming known as an expert in your field remains as important as ever for promoting a product or service, but many businesses and professionals want to make sure they achieve their public relations goals without busting the publicity budget.

That outcome-oriented approach is helping fuel a growing trend of pay-for-performance public relations firms that bill only for services successfully rendered, unlike the traditional model in which agencies charge a monthly retainer or hourly fees.

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