Let the Patent Wars Begin! TechIPm Opens Consulting Service for Post-Smartphone Tech

Let the Patent Wars Begin TechIPm Opens Consulting Service for Post-Smartphone TechHere comes a new batch of technology — everything from IoT to virtual reality to drones and robots and more.

Need a patent for that? You will.

That’s why TechIPm — obviously getting a jump on this coming deluge — has announced the addition of a patent research and strategy consulting service.

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Posted in Mobile Devices, Platforms, Smartphones, Technology0 Comments


Cannes Lions Presented Marketers with Mind-Bending Array of Digital Developments

Cannes Lions Presented Marketers with Mind-Bending Array of Digital DevelopmentsThere’s an interesting story by Jack Marshall and Suzanne Vranica at the Wall Street Journal’s marketing blog CMO Today that gives a taste of what it’s like for a modern-day marketer at Cannes Lions.

The annual Cannes Lions convention is where all the latest and greatest technologies and offerings for advertisers often first see the light of day.

Consider the experience of Jerri DeVard, the chief marketing officer for ADT, the well-known home security and burglar-alarm firm.

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Get a Mortgage from the Cloud? You Will, If IBM and Box Partnership Helps Transform the World

Get a Mortgage from the Cloud You Will, If IBM and Box Partnership Helps Transform the WorldTalk of the cloud is everywhere these days — and no, we’re not talking about the forecast for rain.

The cloud is that off-site, out-there place where programs, data, documents, platforms, and more can be accessed and where people are beginning to save and store their own.

Now IBM and secure content platform provider Box want to goose this process along.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

AOL, Microsoft Expand Mobile Advertising Partnership

AOL, Microsoft Expand Mobile Advertising PartnershipAOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

The markets include the United States, the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and Japan.

AOL will represent inventory from across Microsoft’s suite of well-known online brands, including MSN Homepage and verticals, Outlook Mail, Xbox, Skype and ads in apps.
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Posted in Mobile Advertising0 Comments

Subway Sinks Teeth into Fresh SMS Mobile Marketing Solutions

Subway Sinks Teeth into Fresh SMS Mobile Marketing SolutionsMMW learned Tuesday morning that Mobivity, a provider of mobile marketing technologies and solutions, has been selected to power SMS mobile marketing solutions for the Subway restaurant chain.

We’re told that the restaurant chain will use Mobivity’s SMS text messaging technologies to operate local and national SMS marketing programs from a single platform.
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, SMS / Text, Technology0 Comments

LiveDeal Gets Rebranded as Live Ventures

LiveDeal Gets Rebranded as Live VenturesBig news for LiveDeal on Tuesday morning.

The publicly traded company that operates livedeal.com, a geo-location-based, mobile marketing platform for consumer products and “real-time” and “instant dining offers” to nearby consumers, tells MMW that it has “solidified its acquisition strategy” to seek out undervalued companies with little to no online presence.
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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Does Talk Radio Still Work for Marketing Industry Leaders & Businesses?

Does Talk Radio Still Work for Marketing Industry Leaders & BusinessesThe following is a guest contributed post from Marsha Friedman, a public relations expert and CEO of EMSI Public Relations.

Prospective clients often have questions for me about how they can best promote themselves or their businesses, but many seem surprised when one of my suggestions is talk radio.

“Does anyone actually listen to talk radio anymore?” they ask.

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