What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks

What Happened to ‘Don't Be Evil’ Windows Phone Developers Think Google is Playing TricksWindows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle the platform by cutting advertising.

Could it be true that Google is trying to strangle the viability of developers creating apps for Microsoft Corp.’s Windows Phone?

“That what at least some Windows Phone developers believe, with reports over the weekend that ads returns from Google’s AdMob mobile advertising service plummeted off a cliff following the announcement at Microsoft’s Build 2015 conference that the Redmond, Washington-based tech giant was going to make it easier to port Android apps to Windows Phone,” notes a story at Silicon Angle.

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Posted in Developer, Mobile Apps, Mobile Devices, News, Platforms, Rumors0 Comments


Betting on Time, Not Clicks: Financial Times Tests New Method for Measuring

Betting on Time, Not Clicks Financial Times Tests New Method for MeasuringWhile “impressions” are the advertising watchword, they might not be the best way to gauge the effectiveness of online advertising.

Now media outlets are clamoring for better metrics, the newest of which is “the amount of time that a visitor is exposed to an advertisement,” according to Matthew Ingram in a recent Fortune story.

“The Financial Times (FT) is one of the media companies experimenting with this method, which it calls “cost per hour” or CPH advertising—as opposed to the traditional model that charges based on CPM, or cost per thousand impressions,” writes Ingram. “After doing a trial with a number of large brands such as BP and IBM since last fall, the FT says that it is now rolling out the cost-per-hour approach across the company.”

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Fluent: Mobile Usage is Leveling Out
The new “Q1 Device & Demo’s” report from Fluent is out and the data points to some fascinating findings in today’s mobile ecosystem.

Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video
In a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short Form Video Fund.
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Technology0 Comments

Pixalate Trust Index: sovrn Ranks as One of Safest Ad Networks

Pixalate Trust Index sovrn Ranks as One of Safest Ad NetworksThe April 2015 Pixalate Global Seller Trust Index is just out and sovrn announced it again ranks as one of the safest platforms in the world.

This year sovrn came in at number six in a list of the top 10.

The Global Seller Trust Index is an important rating standard for programmatic advertising.

“sovrn’s rankings provide advertisers with specific measures on brand-safe supply enabling them to confidently engage with consumers on the sites they love,” according to a release from the company. “The company’s top three ranking in the technology category, a sector that is particularly difficult to find quality inventory, stands as testament to the value and engagement quality of independent sites.”

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Posted in Marketing Strategy, Mobile Advertising, Technology0 Comments

Not All Mobile Websites Are Created Equally—Improved Mobile Optimization Improves Mobile Sales

Not All Mobile Websites Are Created Equally—Improved Mobile Optimization Improves Mobile SaleseMarketer estimates that mobile commerce will grow to around $77 billion in the United States alone by the end of 2015. This is due to consumers who desire to purchase items on their mobile devices, as well as a greatly improved mobile shopping experience.

While most business owners understand the importance of having a website that is mobile optimized, it is important to take responsive design one step further. Business owners must ensure that their mobile website design does more than just fit on mobile screens—but is actually visually appealing, easy to use, and easy to checkout.

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New Partners Look to Drive In-Store Shopping Through Dynamic Mobile Ads

New Partners Look to Drive In-Store Shopping Through Dynamic Mobile AdsSizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for driving sales in stores.

The purpose of the partnership? To enable brands to incorporate real-time and offline shopping data into rich media creative on all screens. Ideally, this will drive in-store foot traffic and purchases at brick-and-mortar retail locations.

Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion.
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Posted in Announcements, Mobile Commerce, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Coupon Distribution And Use Are On The Rise

Mobile Coupon Distribution And Use Are On The RiseThere are many ways in which mobile provides convenience, including access to mobile coupons, and even an increased frequency of mobile-only coupons. With the impressive growth in mobile coupon distribution and use in the past few years, eMarketer created their first-ever forecast for companies providing mobile coupons.

Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:

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Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Platforms, Technology0 Comments

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