KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders

KISS Me, Say Mobile Phone Video Watchers Short and Sweet Works WondersWhen launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate with politicos, but “Keep It Short, Sweet.”

That’s increasingly valuable advice as mobile continues to expand its share of mobile video traffic — and digital video views, too. In fact, a Q1 2015 analysis by Ooyala shows that in a year, mobile phones have grown their share of total digital video views by 126.7 percent, pushing mobile’s take up 95.2 percent YOY from 21 percent to 41 percent (tablets got a skinny 7 percent).

And here’s the thing: short-form content is the most popular type of video viewed on mobile phones.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

AOL, Microsoft Expand Mobile Advertising Partnership
AOL and Microsoft announced on Monday a global, enterprise-level partnership where AOL will “assume management and sales responsibility” for all of Microsoft’s display, mobile and video advertising inventory in nine key global markets.

Mobile Marketing Costs Come into Focus in New Report
Although the month of June comes to a close tomorrow, we’re just getting data on the month of May with regard to mobile marketing costs.
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B-Schools Get an A for Virtual Reality Experiments

B-Schools Get an A for Virtual Reality ExperimentsHeads up on a great story by Lindsay Gellman in the Wall Street Journal this week.

Looks like virtual reality (VR) has the potential to invade even the spaces once reserved for face-to-face interaction: classrooms.

“Schools with far-flung students are turning to avatar-based technology to provide an immersive level of connectivity that goes beyond that of the traditional online forum,” notes Gellman. “Stanford University’s Graduate School of Business in May launched an online certificate program that features customizable avatars for students who attend classes in a virtual space resembling the GSB campus.”

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Trivia Anyone? Social Network Keek to Launch Social Trifles Contest

Trivia Anyone? Social Network Keek to Launch Social Trifles ContestKeek, the mobile video social network known for its out-of-the-mainstream 36-second video format, is onto something new.

The news isn’t trivial. Or, actually — it is.

Keek says it will develop and launch Keek Social Trivia (“KST”), an innovative new platform created to help monetize Keek’s existing user base.

“KST is designed to be a global, skill-based, trivia contest played twice a month by Keek registered participants with a minimum guaranteed first prize of one million dollars,” according to a statement provided to MMW. “The prize dollars will be funded by advertising sponsorship and will increase as more participants and sponsors register.”

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4th of July Is All About Mobile in 2015

4th of July Is All About Mobile in 2015Tomorrow, millions of Americans will celebrate their beloved nation’s birth in no shortage of familiar ways.

From cook-outs and camp-outs, to road trips and fireworks galore, Americans will be celebrating on Saturday. And mobile will be the star of the party in many, many instances.

Tomorrow, the road trip season officially kicks off. From traveling to water parks and family reunions, to beach destinations and lake cabin retreats, everyone will start going away and getting away immediately.
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‘NICE’ Job: NICE Systems Tapped as Best Video Analytics Solution

'NICE' Job NICE Systems Tapped as Best Video Analytics SolutionNICE Systems announced this week that it is the winner of a 2015 Airport, Seaport, Border Security award from Government Security News (GSN).

NICE Suspect Search was recognized as the Best Video Analytics Solution in the surveillance systems category.

If you’re not familiar, NICE Suspect Search is a video analytics technology that can “quickly locate and retrace the movements of a suspect, lost child, or other person of interest within a video surveillance network.”
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Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art

Real-Time Marketing ROI Increases, But More Marketers Need to Master the ArtMarketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be.

New research by Wayin, which looked at 200 U.S. marketers who currently practiced RTM, found that marketers used it for a wide variety of reasons.

Marketers cited “forming customer relationships” (56 percent) as well as event promotion (55 percent). Adding to existing content, increasing social media engagement and reach, complementing ecommerce strategy and identifying new customers and audience segments were also identified by approximately half of the marketers surveyed.

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