Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a Day

Mobile Rocks the Small-Business World, Too; 8 in 10 Use Device At Least Once a DayThough small businesses aren’t the ones marketing via mobile or trying to figure out how programmatic advertising works, they still need mobile to do business.

Small biz owners (SBOs) and their phones are “attached at the hip” — sometimes literally.

The latest research from Manta showed that 80.5 percent of U.S. SBOs use their mobile devices for business once a day or more. Almost 25.3 percent used these once an hour, 11 percent between three and five times daily, and 17.3 percent nearly 10 times a day.

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YouAppi Makes a Global Push as Demand for Data Driven Mobile Customer Acquisition Rises

YouAppi Makes a Global Push as Demand for Data Driven Mobile Customer Acquisition RisesOn Wednesday, MMW was briefed by the team at YouAppi, a self-professed “pioneer in data-driven mobile customer acquisition,” about its latest news.

This morning, the company is announcing that it is opening offices in London and Berlin to help support “a growing customer base of category-leading marketers for the company’s OneRun Platform.”

Additionally, we’re told that YouAppi is also reporting rapid growth in revenue with a 20% growth in 1Q 2015 (over 4Q 2014) and 50-60% in 2Q 2015 (quarter over quarter).
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Apple Music Tops 10 Million Subscribers Already?

Apple Music Tops 10 Million Subscribers AlreadyEarly reports suggest that Apple’s new streaming music service has already attracted some 10 million subscribers.

Although that’s a big base of early sign-ups, we have to remember the service is being offered for free during this introductory period.

Nonetheless, the strong early growth must please the Cupertino, California-based tech behemoth.
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Getting a Charge Out of Airports: Monster Media and Clear Channel Debut Interactive Kiosks in Chicago, Atlanta, Dallas

Getting a Charge Out of Airports Monster Media and Clear Channel Debut Interactive Kiosks in Chicago, Atlanta, DallasGetting a Charge Out of Airports: Monster Media and Clear Channel Debut Interactive Kiosks in Chicago, Atlanta, Dallas

It’s going to get more convenient to be a connected consumer who happens to be at an airport.

Monster Media has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports to roll out a nationwide network of interactive charging stations.

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Yahoo Prepping Major Mobile Communications Announcement?

Yahoo Prepping Major Mobile Communications AnnouncementYahoo has something big to announce. And that announcement could come as early as today.

Sources quoted by Re/Code note that Yahoo may lift the veil on a new mobile app this week at a New York-based event.

“While it’s not clear what that product might be, sources said it was mobile in focus,” Re/code says in a particularly short report. “That could mean a redo of its Tumblr or Flickr app, perhaps in the manner that Google’s YouTube just unveiled at VidCon with new tools for video editing.”
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ADARA: Business Travelers Driving Online Retail for High Value Goods

ADARA Business Travelers Driving Online Retail for High Value GoodsAccording to the findings of freshly published research from ADARA, three in four business travelers do more than half of their shopping online and are three-and-a-half times as likely to have spent over $1,000 online in the past six months, compared to non-travelers.

The study by ADARA demonstrates that “business traveler preferences for high value items including consumer electronics, personal insurance and electric or hybrid vehicles.”

Business travelers are frequently on the move and as a result, they are much more reliant on connected devices and engaging with online content than the average population. More than eight in 10 business travelers rely on their smartphone (85%) and tablet (89%) to complete purchase activity, and the time spent online on mobile devices is 40 percent higher than the general population.

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Xploree Promises to Help Drive App Discovery, Engagement

Xploree Promises to Help Drive App Discovery, EngagementFew challenges confounded app makers and marketers like app discovery and, of course, app engagement.

Promising to help on both fronts, the Xploree solution from KeyPoint Technologies is getting ample attention this week.

“Based on its recent analysis of the mobile marketing market, Frost & Sullivan recognizes KeyPoint Technologies with the 2015 North America Frost & Sullivan Award for New Product Innovation,” a statement provided to MMW reads. “KeyPoint Technologies has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree.”
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