Apple, Cisco Partner and Take Aim at iOS Enterprise Users

Apple, Cisco Partner and Take Aim at iOS Enterprise UsersNow this is what you call a powerhouse couple.

This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for iOS business users.

How will they do it, you ask? By optimizing Cisco networks for iOS devices and apps, integrating iPhone with Cisco enterprise environments and providing unique collaboration on iPhone and iPad.
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Posted in iOS, Mobile Partners0 Comments


Google’s Logo Gets a Facelift

Google's Logo Gets a FaceliftThere’s something different about Google. Have you noticed?

Well, we don’t have to guess about what’s new. Google was more than willing to admit the obvious.

“Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” a blog post from the Internet search giant reads.

The big change? A new font for the Google logo.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Taking a Look Back at Some Past TCPA-Related Lawsuits

Taking a Look Back at Some Past TCPA-Related LawsuitsI just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages.   As we’re all aware by now the TCPA specifically states that a brand or company needs to gain ‘Express Written Consent” from an individual before sending them any sort of marketing communication.

In one of the cases, the debt collection agency Select Resources Group was sending debt collection-related communications. These were apparently robocalls. However in this particular case the plaintiff’s cellular phone provider was billing the plaintiff for these ‘robocall-style communications’.

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Posted in Legal, Platforms, Privacy, Technology0 Comments

Global Marketer Shares Keys to Customer Centricity in New Book

Global Marketer Shares Keys to Customer Centricity in New BookAs more information than ever is now being transmitted instantaneously, Denyse Drummond-Dunn, President and Chief Catalyst of C3Centricity — a global consultancy that helps businesses become more customer centric — says that companies need to adapt their thought processes in order to place customers first.

Services such as Yelp place users in a position where they provide real-time reviews, meaning that “customer centricity has become a 24/7 role and everyone’s responsibility.” Drummond-Dunn says that “developing a company culture that places customers at the heart of a business is essential for all organizational success.”

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Posted in Announcements, Marketing Strategy, News0 Comments

7 Mobile Apps That Can Help Make a Woman’s Life Easier

7 Mobile Apps That Can Help Make a Woman’s Life EasierThe following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).

Whether you are a working-woman, mother, wife, or everything all in one, women have a lot of their plate these days. Fortunately with advances in technology and the help of mobile devices – which many women consider to be the new fashion accessory – we no longer have to rely on a bulky day planner or handwritten to-do list to help keep us organized. From work, appointments and bills to shopping, working out and more, here are 7 mobile apps that can be lifesavers when you’re pressed for time: 

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Posted in Mobile Apps, Opinion0 Comments

Hey, Facebook – Who Loves You, Baby? Turns Out It’s Retailers

Hey, Facebook - Who Loves You, Baby? Turns Out It's RetailersFacebook should expect some lovey dovey Valentines come February — from retailers.

While retailers are upping their social media ad investments, it is Facebook that steals many hearts. In fact, June, 2015 polling suggests that fully half of U.S. retailers will be spending more on paid media on Facebook in particular.

“That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks,” reported eMarketer this week. “Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29 percent and 27 percent of respondents, respectively.”

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Posted in Mobile Social, Technology0 Comments

Does Google Want to Help Developers Bypass iOS9 Encryption?

Does Google Want to Help Developers Bypass iOS9 EncryptionLooks like another wrestling match for Google and Apple.

The latest?

“The Ads vs Privacy front sees Apple trying to make sure third parties can’t read or track what users are doing on their phones,” reports ITProPortal. “However, that might also mean certain ads from Google’s AdMob advertising service might stop showing on iOS 9 which, as you might imagine, doesn’t sit well with Google.”

The trouble, in a nutshell? Apple’s new App Transport Security (ATS) feature, to be launched alongside iOS 9 in September, will “require all content that arrives on an iPhone to use the HTTPS encryption standard.”

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Posted in iOS, Marketing Strategy, Mobile Advertising0 Comments

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